Food Explorer & Home Chef
Following the launch of Tiger Courage Beats, Tiger Beer is bringing its Roar With Courage campaign to a collective celebration with the Tiger Roar Asian Music Festival. The festival marks the celebration of Tiger’s courage campaign, bringing together music, culture and shared experiences to recognise …
Tiger Beer has launched Tiger Courage Beats, an innovative experience that transforms personal stories of courage into songs, giving people a new way to hear, relive and share the moments that moved them forward. Available from Aug 1 to Sept 15, as part of the …
Tiger Beer is turning up the football season with the launch of the Tiger Football Heat League, a new fan challenge that brings the brand’s “Brewed for the Heat of the Game” campaign spirit to life. Running from 11th June to 20th July 2026, the platform invites fans to challenge their friends, weigh in on how heated they think selected matches will be, and see how their football instincts stack up after the final whistle.
Before kickoff, every football fan has a feel of how heated a match could get. Some expect a clean game, others sense early cards, penalties or goals that could shift the rhythm. Through the Tiger Football Heat League, fans can put that football knowledge to the test in a friendly leaderboard challenge and receive rewards throughout the campaign period.
On the platform, fans share how heated they think match moments are, by sharing the number of goals, penalties, yellow cards and red cards that will happen during the match. Each submission is then converted into a Heat Score. At full time, the platform calculates the final Heat Score based on what occured during the match and compares it against each fan’s entry.
Fans who rank highest on the leaderboard earn bragging rights among friends and fellow football fans throughout the campaign period. Weekly and overall top-ranking fans will also be eligible to receive campaign rewards such as adidas Home National Team Jerseys, and RM100 and RM50 Shopee vouchers.
“Football season brings out a different kind of passion in fans. We see it in the way they follow every match, back their teams, and react to every goal, card and penalty,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “Tiger Beer has always been brewed for the heat, and with the Tiger Football Heat League, we are bringing that spirit into the game itself. The league gives fans a new way to weigh in before kickoff and be part of the tension, instinct and excitement that make football so thrilling to watch.”
How to Join the Football Heat League
Consumers can access the Tiger Football Heat League via https://uncage.tigerbeer.com/, where they can create an account and share how heated they think each selected match will be before kick off. Fans can return throughout the campaign period to submit new entries, track their position on the leaderboard, and compare their Heat Score with friends and fellow fans.
Defy The Heat Of Match Nights With Tiger
To bring the energy of football season closer to consumers, Tiger Beer is rolling out promotions across participating supermarkets, hypermarkets, convenience stores, bars and pubs, giving fans more ways to gear up for every heated match moment.
From 1 June to 31 July 2026, consumers who purchase participating Tiger Beer products at selected supermarkets, hypermarkets, convenience stores, as well as the Heineken Official Stores on Shopee and Lazada can scan the campaign QR code and submit their entries for exclusive Tiger football rewards, including the Tiger Beer branded Dyson Air Purifier Fan and Tiger 8L Cooler Box.
Selected outlets in Peninsular Malaysia will also feature exclusive Tiger Football merchandise promotions while stocks last. Consumers who purchase 2 packs of participating Tiger Beer products at Sunshine can receive a Tiger Football Foldable Umbrella, while purchases at Hank’s and Village Grocer come with a Tiger Football Shoe Bag and Tiger Football Backpack respectively. At Lotus’s, consumers who purchase 3 packs of participating Tiger Beer products can receive a Tiger Football Duffel Bag, while purchases of RM50 and above at CU Mart & myNEWS come with a Tiger Cooler Sleeve.
Consumers visiting selected hyper/supermarkets can also take part in an on-ground football challenge with the purchase of 2 packs of participating Tiger Beer products. Participants will receive five balls and must score goals in the correct sequence, with rewards given based on the time taken to complete the challenge.
From 1 June to 31 July 2026, the football action continues at participating bars and pubs, where consumers who purchase participating sets or buckets of Tiger Beer, Heineken®, Guinness, Anchor, or Edelweiss products can submit their entries for exclusive football rewards, including framed signed jerseys by football legends or RM50 TNG eWallet credits.
Leaderboard updates and campaign promotions will also be shared on Tiger Beer Malaysia’s Instagram and Facebook pages. All promotions and contests are subject to Terms and Conditions and available while stocks last.
Images, if any, are for illustration purposes only.
Tiger Beer launched “Brewed to Defy the Heat”. The experience will be across the Klang Valley up to May 31, spanning on-ground experiences and nationwide outlet promotion. At the heart of it is a custom Kombi van, designed in collaboration with Malaysian street artist Kenji …
Tiger Beer kicked off the Chinese New Year (CNY) with an early Tiger Town celebration, a multi-day and multi-city event. The returning festival, now expanded to Penang, launched over the weekend at LaLaport Bukit Bintang City Centre, KL. The launch ceremony set the tone for …
The roar of Malaysia’s Manchester United fans reached new heights as Tiger Beer Malaysia brought supporters together for the Roar United finale, where 10 finalist pairings went head-to-head in the ultimate Red Devils showdown for the honour of delivering the Roar United Archive to the Manchester United Museum at Old Trafford, where it will be showcased.
Built from close to 500 passionate submissions, the Roar United Archive is the first and only collection of stories capturing the voices of Malaysia’s Red Devils. Unveiled for the very first time at the event, it will embark on a 6,000-mile journey to its rightful place in the Theatre of Dreams – carried personally by the winners.
That night at The Beer Factory, Desa Sri Hartamas, KL, it was not just football, but the powerful bond that connects fans across generations. Each finalist shared how their love for the club was sparked by family or close friends, with moments spent cheering together at home and celebrating victories. These heartfelt narratives of family traditions, lifelong friendships, and shared match-day memories earned them a coveted spot in the top ten finalist pairings, reflecting the enduring loyalty of Red Devils fans in Malaysia.
As the trivia rounds intensified, the atmosphere surged with excitement. The crowd at the viewing zone cheered alongside the finalists as they tackled questions about legendary players, historic victories, and iconic moments that shaped Manchester United’s legacy. In the end, Bon Lee Ngee and Loh Shao Wei emerged as Malaysia’s Roar United winners, earning the honour of delivering the Roar United Archive to the Manchester United Museum.
“We are still wrapping our heads around this, the win feels surreal. We came in with zero expectations, and now, we are about to live a dream we have carried since day one. Old Trafford always felt out of reach, but now it’s real. Thank you, Tiger Beer, for giving us the confidence to dream bigger and bolder. We’re proud to carry the passion of Malaysia’s Red Devils fans all the way to the Manchester United Museum,” said Bon and Loh.
“We wanted to give Malaysia’s Manchester United supporters a meaningful platform to share their voices and the stories that define their connection to the club. What we saw tonight was the true spirit of Tiger Beer – fans coming together to uncage their passion, pride, and that unmistakable energy that unites Red Devils everywhere. These are the moments that roar, and we’re proud that our winners will bring this shared spirit from our supporters here to the Manchester United Museum,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
As the official beer partner of Manchester United, Tiger Beer celebrates the unifying power of football and the shared devotion that transcends generations. With Roar United, Tiger Beer honours the passion of Malaysia’s Manchester United supporters by creating meaningful moments for fans to connect, celebrate, and share their stories together.
Tiger Beer welcomed the Year of the Snake in bold style with the launch of its ‘Together We Roar’ campaign at Pavilion Bukit Jalil recently. The event set the tone for a festive season and celebration with a vibrant lineup of experiences. The atmosphere at …
In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol. When coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder …
Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans. This is why the bold lager has brought to life the Tiger Den – dubbed as the home of all things Tiger.
The media had a chance to learn more about Tiger’s origins since the early 1900s to the nostalgia of its evolution at Heritage Street, and went on a journey through a series of interactive experiences via AI at the AR-ffiti Street and Crystal Cold Room at Pavilion Bukit Jalil.
Over the years, the brand has collaborated with homegrown designers through its innovative campaigns. At Hype Street, guests can purchase their very own exclusive Tiger x PMC T-shirt and get it customised with stickers to walk away with personalised streetwear merchandise. Sneakerheads can walk away with their very own limited-edition sneakers designed by Edmond Looi – only 18 pairs are available at the Tiger Den pop-up with the special pricing of RM999.
Upon completing the trail of experiences at the six unique zones, guests who have collected all five stamps can enjoy an ice-cold Tiger Beer and Tiger Crystal at the Tiger Bar while enjoying live DJ and band performances. The first 100 people per day who show their completed stamp collection also stand to receive their very own customised Tiger bottle, but more giveaways await fans of the brand.
“The Tiger Den is the ultimate portrayal of the brand’s bold journey. As an Asian lager that defied the odds, we wanted to share our rich history and future aspirations with the people who made this all possible: our loyal fans. We curated a selection of activities and experiences based on what the brand stands for – that is all things bold – all while paying homage to our past journey while celebrating our future,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia.
The six zones – Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, the Crystal Cold Room, and the Tiger Bar – are available for fans of the brand to explore from now until July 9, from Weds to Sundays at Pavi Bukit Jalil.
For more on the ‘Boldly Asian, Globally Acclaimed’ campaign, the Tiger Den, as well as the contest and giveaways, check out https://tiger2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.
Tiger Beer roars into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans …