Food Explorer & Home Chef
Tiger Beer has launched Tiger Courage Beats, an innovative experience that transforms personal stories of courage into songs, giving people a new way to hear, relive and share the moments that moved them forward. Available from Aug 1 to Sept 15, as part of the …
Tiger Beer is turning up the football season with the launch of the Tiger Football Heat League, a new fan challenge that brings the brand’s “Brewed for the Heat of the Game” campaign spirit to life. Running from 11th June to 20th July 2026, the …
Tiger Beer launched “Brewed to Defy the Heat”. The experience will be across the Klang Valley up to May 31, spanning on-ground experiences and nationwide outlet promotion.
At the heart of it is a custom Kombi van, designed in collaboration with Malaysian street artist Kenji Chai, known for his bold, character-driven street illustration style that captures everyday Malaysian energy in a way that stands out.
At each stop, the Kombi transforms into a hands-on challenge experience, inviting fans to step in and take on a fast-paced skill activity. The public can head over to Tiger Beer social media channel for participating outlet list and details.
The experience extends into participating restaurants, pubs, and bars in West Malaysia. Every purchase earns an entry:
● 1 bucket of Tiger Beer (bottle) = 1 entry
● 1 set of Tiger Draught / 1 bucket of Tiger Crystal or Tiger Soju Flavoured Lager (bottle/ glass) = 3 entries
Eligible participants stand to win any of the Dyson Air Purifier Fans or Tiger 8L Cooler Boxes.
“Tiger Beer was born in the tropics, and the heat has always been part of life here,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “What stands out is how people continue to show up, come together, and make the most of it, and Tiger Beer has always been there in those moments.”
As part of the collaboration with Tiger Beer, Kenji also painted a themed mural around Brewed To Defy The Heat in the heart of Kuala Lumpur. The mural comes to life in a short film, capturing moments that feel familiar such as time spent with friends, plans that stretch into the night, and everything in between.
For more information on the Brewed to Defy The Heat activities, consumers can follow the brand on Instagram and Facebook for updates.
Tiger Beer kicked off the Chinese New Year (CNY) with an early Tiger Town celebration, a multi-day and multi-city event. The returning festival, now expanded to Penang, launched over the weekend at LaLaport Bukit Bintang City Centre, KL. The launch ceremony set the tone for …
The roar of Malaysia’s Manchester United fans reached new heights as Tiger Beer Malaysia brought supporters together for the Roar United finale, where 10 finalist pairings went head-to-head in the ultimate Red Devils showdown for the honour of delivering the Roar United Archive to the …
Tiger Beer welcomed the Year of the Snake in bold style with the launch of its ‘Together We Roar’ campaign at Pavilion Bukit Jalil recently. The event set the tone for a festive season and celebration with a vibrant lineup of experiences.
The atmosphere at Piazza, Pavilion Bukit Jalil was of pure excitement as consumers brought their pack to ‘Tiger Town’. Visitors enjoyed live performances, curated in partnership with Tǎng Píng, the popular Live Cafe Bar, along with immersive experiences that included music performances by popular artists 3P and Jeryl Lee, craft booths and interactive activities.
Attendees were put to the test with a series of activities in order to win exclusive Tiger merchandise.
“Each year, Tiger celebrates the courageous journey of progress and connection, recognising that the support of fellow tigers makes every milestone significant,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad. “This year, we are proud to offer experiences that honour these connections and inspire our consumers to celebrate those who uplift them along the way. We cannot wait to see how everyone roars together in the Year of the Snake.”
Adding to the excitement was the unveiling of the exclusive Tiger x atmos x ButNotReally collection. Members of the media were treated to an exclusive preview of what was in store for consumers.
The streetwear collaboration celebrates the shared journey of brands that defied the odds. Born on the streets of Asia in 1932, Tiger Beer built its reputation for bold refreshing lagers by breaking boundaries, while atmos, with its roots in Tokyo’s Ura-Harajuku backstreets, emerged as a global streetwear champion. ButNotReally is a homegrown brand that embodies the spirit of creativity, freedom and innovation. This partnership has resulted in a collection that honours their bold roots while pushing the future of fashion forward. The limited-edition pieces are available for purchase at participating atmos stores (Sunway Pyramid, Mid Valley Megamall, and Genting Sky Avenue).
Tiger invites consumers to join in on the digital activation by using Tiger’s ‘Add Yours’ template on Instagram Stories to post pictures of themselves and their crew over the years, reflecting on their shared progress and journey. By tagging @tigerbeermy on Instagram, participants stand to win an exclusive NFC pendant from Zero Degrees, which contains these photos, allowing them to carry these special moments with their pack wherever they go. Founded in 2020, Zero Degrees Jewelry has redefined urban and hip-hop jewelry in Kuala Lumpur with out of this world custom pieces, ready-to-wear collections.
In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol. When coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder …
Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans. This is why the bold lager has brought to life the Tiger Den – dubbed as the home …
Tiger Beer roars into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans to uncage the spirit of “Gan Gan Chong” with the boldness to break through with courage as we march into the Year of the Rabbit with exciting activities, promotions and giveaways.
Tiger is spreading the festive cheer through the vibrant décor depicting streets of Chinatown at the concourse areas of selected malls, namely, Tropicana Gardens Mall in the Klang Valley, Queensbay Mall in Penang and Ipoh Parade in ipoh. These activations will be ongoing until the end of January 2023. Consumers will have a chance to take home limited-edition CNY premiums such as the Tiger rummy set, Tiger bowl set, or even exclusive Pestle and Mortar Clothing (PMC) merchandise, among others.
As for fans who will be purchasing their favourite HEINEKEN Malaysia brews at selected hypermarkets and supermarkets, not only will they get to enjoy Heineken®, Tiger Beer, Tiger Crystal and Guinness Foreign Extra Strout in exclusive festive packaging, but they can bring home exciting merchandise too. The most sought-after gift, the exclusive Tiger Rummy Set will be given for free to those who purchase two cartons of Heineken, one carton of Tiger Crystal or 16 cans of Edelweiss. Also, with every RM200 purchase of Heineken, shoppers can bring home their very own Heineken Dining Set. Furthermore, those who buy a carton of Tiger Beer and a carton of Tiger Crystal, or three cartons of Tiger Beer can get their hands on the Tiger Ceramic Bowl Set. The exclusive Guinness Serving Tray will be given to those who purchase RM200 worth of Guinness Foreign Extra Stout or Guinness Draught in a Can.
At selected 99 Speedmarts, those who buy two cartons (48 cans) of participating HEINEKEN Malaysia brews will receive a two-piece glass container set. On the other hand, at selected convenience stores, those who spend above RM18 of participating HEINEKEN Malaysia brands stand to win an iPhone 14 or RM88 Touch and Go e-Wallet credit when they participate in the contest.
Tiger is also bringing the festive cheer to selected coffee shops and food courts with lion dances and ‘Choi San Yeh’ (God of Prosperity). Various stage performances, as well as enticing promotions and lucky draws are on till end Jan 2023. Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken and Guinness can check under their bottle caps to see if they received a ‘Star’, ‘A’, ‘B’, or ‘C’ character liner. One ‘Star’ bottle cap liner wins consumers a 10g, 99.9% Tiger Gold Coin. One ‘A’ liner allows the redemption of RM888 cash prize, while those with a ‘B’ Liner will get RM188 cash prize. Those who collect 12 of the ‘C’ bottle cap liners will get to take home a Tiger CNY Bowl set.
“With the Year of the Rabbit, we wanted to celebrate the spirit of ‘Gan Gan Chong’ with fans of the brand. This is the time to take a pause to really celebrate the past moments and successes with our loved ones and re-energise our inner tiger for a bolder beginning to the year ahead. With our exciting activities and promotions, our consumers can elevate their celebrations as they march forward boldly while bonding with friends and loved ones. Stay tuned for more updates, as we even have a unique collaboration with local artists coming up too,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.
For more information on the Tiger CNY 2023 campaign, merchandise, contest and giveaways, check out https://tigercny2023.tigerbeer.com/
Our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat – beers at the time were of European origin. …