Enter the Tiger’s Den
Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans. This is why the bold lager has brought to life the Tiger Den – dubbed as the home …
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Heineken launches The Ghosted Bar campaign
Heineken is on a mission to encourage Malaysians to stop ghosting their friends. The brand recently launched ‘The Ghosted Bar’, a campaign encouraging Malaysians to #WorkResponsibly. Based on a recent YouGov survey commissioned by Heineken, it was discovered that 41% of employees in Malaysia have …
Celebrate bold beginnings with Tiger Beer this CNY
Tiger Beer roars into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans …
Isetan The Gardens brings authentic Japanese dining to The Table
Retail destination Isetan The Gardens unveiled a refreshed look and focused offerings of brands and service, alongside an all-new dining floor. The entry of “The Table”, Isetan’s dining concept features a collection of 7 specially curated restaurants and a Bar, highlighting authentic and premium Japanese …
Hottest Tiger Street Food Hunt starts now!
Street food is undeniably an integral part of every Malaysian. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. After two years of hosting its fan-favourite …
Carlsberg’s Real Spicy, Real Smooth dining with Chef Mano Thevar
The Carlsberg Smooth Draught ‘Real Spicy, Real Smooth’ dining exBEERience contest saw 100 lucky winners and their partners being rewarded with the coveted prize of experiencing contemporary Indian cuisine paired with Carlsberg’s signature refreshing smooth brew, Carlsberg Smooth Draught, in gastronomic symphony. Spearheaded by culinary …
Heineken Hotel takeover
Heineken is inviting consumers to immerse themselves in fresh experiences at the Heineken® Hotel Takeover that will take guests on a journey that will redefine and elevate MUSIC, ART, WELLNESS and CULINARY experiences. Happening across two weekends from 23rd – 24th July and 30th – …
Pursuing your passion with Tiger Beer
Our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat – beers at the time were of European origin. …
Heineken Star Quality Experience
Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad brought its consumers on an immersive journey through the Heineken® Star Quality Experience held over the weekend at The Square, Publika, KL. The Star Quality …
Tiger Crystal Fire Starter District Festival
Tiger Crystal’s Fire Starter platform went live in May to empower Malaysians to discover new passions and unlock their potential and skills. The platform’s website https://firestarter.tigerbeer.com/ featured a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited …