Premium wheat beer Edelweiss arrives in Malaysia

Premium wheat beer Edelweiss arrives in Malaysia

Heineken Malaysia Berhad has added premium wheat beer Edelweiss to its portfolio of award-winning beers and ciders. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. Easy-to-drink with a refreshing finish 

UNBOX THE EXTRAORDINARY WITH TIGER

UNBOX THE EXTRAORDINARY WITH TIGER

I know some people can eat the same thing day after day, but I get tired of ordering the same food by day 3. To cut the monotony, Tiger Beer, the champion of Asian street food, is adding more pizazz to mealtimes with its Tiger 

Tiger brings on the ‘Ong”

Tiger brings on the ‘Ong”

Since we can’t meet up and have our traditional Yum Seng and Lo Sang get-togethers due to the pandemic, Tiger brings the ‘Ong’ to the media and trade partners instead, with an innovative Augmented Reality (AR) twist. The Tiger ONG Box contains everything guests would 

Virtual Tiger Streetfood Festival takes off in November

Virtual Tiger Streetfood Festival takes off in November

Tiger is synonymous with hosting street food festivals, complete with games and activities, live performances, great selection of street food and, of course, Tiger Beer. This year, Tiger is taking the street food festival experience to the next level: from the streets, and onto your 

Tiger out to save Malaysian Street Food

Tiger out to save Malaysian Street Food

Tiger Beer is donating RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funds will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to 

Double the joy with Carlsberg’s CNY campaign

Double the joy with Carlsberg’s CNY campaign

It’s not even officially Chinese New Year yet, but festivities are already full on. A grand lion dance performance regaled guests and shoppers at the fountain area of Plaza Arkadia, Desa Park City in Kuala Lumpur with acrobatic stunts on high poles, ushering in the 

Tiger beer ushers in the Year of the Rat in roaring STYLE

Tiger beer ushers in the Year of the Rat in roaring STYLE

With Christmas barely over weeks ago, the season of the Rat is already on the way with shouts of ‘Huat ah’ already ringing in the air on Jan 1, if not earlier. It’s double the Huat (prosperity) this Chinese New Year with Tiger Beer as 

Guinness Flavour by FIRE

Guinness Flavour by FIRE

Any excuse to party, really, and Guinness’ Flavour by Fire Festival at Gasket Alley, PJ over the weekend was precisely that! But no one’s complaining as who doesn’t love a cookout, and especially if it’s a big time outdoor-sy barbecue with Guinness to quench our 

Oom pah pah FEST

Oom pah pah FEST

Call it Octoberfest and someone somewhere is bound to get his feathers all riled up. Thank goodness there was none of that this time. Instead, TGG (The Good Guys) Publika celebrated its launch party with an Octoberfest theme, made all the more merrier thanks to