Food Explorer & Home Chef
Discovered this gem of a place when looking for a place to celebrate Su’s birthday. Loo Loo Casual Dining aims to do away with fancy decor, pretty facade and fake promises, and just letting the food speak for itself. Apart from a ruby red curtain …
So many new omakase restaurants are popping up these days that I can’t keep track. Did you know that ‘Omakase’ means ‘I’ll leave it to you’? Decided to an older establishment instead, a few months’ ago. Sou Omakase Dining has been around for 6 years, …
This year, 2022, is especially significant for Tiger Beer as it is the Year of the Tiger. To uncage the festive cheer, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite a global movement and inspire fans to achieve their boldest ambitions in 2022.
By dreaming big and never giving up, Son overcame challenges by uncaging his inner Tiger with his courage and determination to become a football star. Now, Son is aiming to win a major trophy for his country. Son, the official Tiger Brand Ambassador, has shared a series of emojis on his Instagram expressing his targets for the year and wants fans to share their own bold goals too. All you have to do is respond to the “My Year, My Goals” Instagram “Add Yours” story sticker feature, created by Tiger Beer with their own ambitions for the Year of the Tiger.
Tiger Beer Malaysia also launched Chinese New Year (CNY) campaign – The Year We ROAR Together – on a grand scale. The media and invited guests had the opportunity to feast their eyes on traditional Asian street installations with a contemporary twist at the Connection, Pavilion KL area and score exclusive Tiger merchandise via the exciting game booths there.
Guests and trade partners were then ushered to the Grand Ballroom of JW Marriott Hotel Kuala Lumpur where Roland Bala, Managing Director of HEINEKEN Malaysia, took the stage to give the welcome address. The rest of the Management Team joined him to officiate Tiger Beer Malaysia’s CNY campaign for 2022, followed by an exciting Tiger and lion dance performance to spark the festive spirit. Guests were treated to an 8-course dinner and electrifying stage performances to usher in the Year of The Tiger.
“After two years of challenges amidst the pandemic, we’re ready to make our mark and unleash our true potential. We believe everyone has an inner Tiger in them, therefore, we want our fans to UNCAGE themselves to take the leap of boldness and go all out to pursue their dreams and goals. With all the attractive festive promotions, we are also determined to bring exciting, ground-breaking experiences to our discerning drinkers. Let’s raise our glasses and continue to ROAR together and usher in the prosperous year ahead with joy,” said Roland.
The activities along Connection, Pavilion KL will be open to public from now until February 15 so that they can experience the festive vibes for themselves. Specially commissioned Tiger “Roar Together” art installations by three up-and-coming artists of diverse backgrounds – Thomas Powell, Sheena Liam and Pamela Tan – are activated at the main entrance from January 10 onwards. Fans can also redeem collectible Year of the Tiger Ang Pow packets, when they purchase RM88 worth of HEINEKEN Malaysia products at selected outlets in Pavilion KL, while stocks last.
Various QR code touchpoints along the area also enable fans to engage with Tiger’s Augmented Reality (AR) ‘Roaring Greetings’ to interact virtually with a Tiger and generate inspiring CNY greetings to be shared with friends and family. At the same time, fans stand to win exclusive Tiger Mahjong sets with two weekly winners from now until February 15. These QR codes can also be found on Tiger’s limited-edition cans and other touchpoints like the ‘Roar Together’ murals and print ads during the festive period.
Tiger Beer’s efforts to champion the local art scene continues to grow. To spread the CNY cheer to other regions in Malaysia, Tiger engaged with various local artists to create exclusive ‘Roar Together’ murals at eight different locations nationwide, giving fans even more Insta-worthy moments to welcome the Year of the Tiger.
For the first time ever, Tiger Beer will be venturing into the world of NFTs (Non-fungible Tokens) with an exclusive collaboration with Pestle & Mortar Clothing (PMC). The NFT collection, known as The Tiger Archives, feature vintage Tiger artwork ingrained into the blockchain, and each artwork is uniquely drawn fully by hand. These NFTs will unlock a series of perks throughout the Year of the Tiger, from exclusive merchandise down to curated experiences by PMC. The Tiger Archives NFT collection will be released for sale on January 25 whereby 30% of the proceeds will go towards supporting local musicians, artists and street food chefs via Tiger’s UNCAGE platform throughout the Year of The Tiger.
For more information on local promotions and activations as well as terms and conditions, visit http://bit.ly/TigerCNY2022.
For non-Muslims aged 21 and above only.
Good quality, well-made sausages are not easy to find in Malaysia, otherwise they probably cost a bomb. Which was why it was so delightful to find juicy, superior and flavourful sausages – chicken, lamb and beef – at Foodies Gourmet Market and Cafe in Kinrara. …
During a recent birthday celebration, we descended on Hungry Bacon, chiefly because the name of the resto itself was already appealing. Looking more like a pub rather than a family joint thanks to the dark interior, the menu centres on Mr Pig, naturally. We got …
The Balvenie officially unveiled The Makers Project, an exclusive exhibition held recently at Pavilion Kuala Lumpur, featuring specially commissioned artwork from homegrown designer Fern Chua. Fern joined the collective of five other ‘Makers’ who were selected from around the region, hailing from Singapore, Vietnam, Indonesia, Thailand and the Philippines. The exhibition marked the launch of The Balvenie’s global campaign, inspired by the craftsmen behind the Five Rare Crafts that The Balvenie maintains in its whisky-making process.
For close to 130 years, The Balvenie has stood tall on the world whisky stage. A lineage of fine Single Malts has seen the label win countless awards for its signature spirit. As one of the last remaining distilleries to boast a working malting floor, one of only a handful left in Scotland, The Balvenie holds the rare title of being the world’s most hand-crafted Single Malt Scotch Whisky.
Looking to inspire a new generation of makers in their fields, The Balvenie’s new partnership sought to show the passage to ultimate craftsmanship. Founded on the shared passion for the creative process as well as the time and focus that goes into creating something exceptional, the partnership celebrated each of their natural talents and groundbreaking work.
Fern’s The Balvenie inspired designs were revealed at The Makers Project exhibition. Guests were transported on a sensorial journey that brought the Five Rare Crafts to life – from the farmers of the homegrown barley fields, the maltmen who manage the malting floors, the coppers at the cooperage, the coppersmiths and Malt Master David C. Stewart MBE, a pioneer of whisky-making who has spent close to six decades honing his craft.
Visitors were then treated to a curated cinematic tasting experience where they enjoyed two drams of The Balvenie whisky to conclude their journey. The Balvenie 12 Year Old DoubleWood has complexity to keep it interesting, but light enough to fit into almost any occasion. That warm fruit and honey nose that slips into darkly sweet and fruit palate and fades out in equal parts sweet and rustic makes it an all-around great whisky. The Balvenie 14 Year Old Caribbean Cask, on the other hand, holds a light creaminess with each sip. Flavours of vanilla, sweet oak and fruitiness, hit the palate with very light smokiness at the end when enjoying this expression.
Premium wheat beer Edelweiss has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries. Followers can expect to experience the refreshing spirit of Edelweiss when they visit their favourite local drinking spots in the coming months with exclusive Edelweiss pop-up bars …
Kompassion describe themselves as ‘progressive Thai cuisine’. If you’ve visited the newly revamped set up, progressive is indeed the best way to describe how far they’ve come. Not a new establishment, the resto has been around for about 9 years. And I confess after one …
The Street Food Virtual Festival is back this year, with an epic collision between street food and an integral part of street culture – streetwear. The local streetwear scene has always been a way for people to express themselves and is influenced by the many ways of life here, just like the street food flavours.
The mash up aims to bring the two cultures together to create an extraordinary experience for fans, while breaking the boundaries of street food. Tiger has partnered with renowned local streetwear brands to curate two limited-edition streetwear apparels each from EK Collective, TNT Co, The Swagger Salon, Eversince, Pestle & Mortar, and Dissyco.
One of the two streetwear merchandise will be included in the Hypefeast Drop, which comes with the street food dish that inspired the exclusive apparel, as well as a Tiger Beer and a Tiger Crystal. Limited quantity is available on a first come first served basis for fans residing in Kuala Lumpur, Selangor, Penang, Johor Bahru and Ipoh. The Hype Store within the virtual world will showcase one brand each week for fans to make their purchases. The other limited-edition merchandise will be available for anyone at the virtual festival to purchase at the Hype Store.
As part of Tiger’s consistent efforts to support the local street food scene, over 100 street food vendors that serve both classic and innovative dishes will available at the festival.
While fans from all over the country can attend the festival, food deliveries are only available for those residing in Kuala Lumpur, Selangor, Penang, Ipoh, and Johor Bahru. Festivalgoers from these regions will be able to enjoy delectable street food varieties, as long as they are within 10km radius from the vendors. Launched on Friday, November 12, Tiger Street Food Virtual Festival will continue for six weeks – every Thursday, Friday, Saturday and Sunday only, and from 11am until 9pm.
Another unique highlight at the virtual festival is the Tiger Coins – fans can easily earn these coins when they take part in fun games and activities, and even from their food and beer purchases. The Tiger Coins can then be used to redeem vouchers to purchase even more dishes, beers, and exclusive merchandises.
Festivalgoers can express themselves through the exclusive streetwear apparels on their avatars from the Xclusive Store and earn even more Tiger Coins when they take an OOTD within the virtual world and share it on their social media platforms. Other ways to earn them are by playing the exciting Street Food Dash and Streetwear Hunt games at the festival. The avatars of Lizz Chloe and Joshua Michael will be there to host festivalgoers and bring them through the mechanics of the games.
While fans explore the virtual streets and interact with one another, they will also get to enjoy RM30 off with a minimum spend of RM160 on Tiger Beer or Tiger Crystal, excluding bundle deals, with the use of the promo code STREETFOOD30. More information and exclusive promotions can be found at www.drinkies.my.
Other promos include two 6-can packs or a carton of Tiger Beer or Tiger Crystal at hypermarkets and supermarkets to get RM5 and RM10 foodpanda vouchers respectively. Meanwhile, at convenience stores, fans can get foodpanda vouchers worth RM2 each when they purchase three cans of Tiger products. Consumers who order from selected participating local street food vendors on foodpanda will enjoy RM2 off their purchases of big bottles of Tiger products as well.
“The previous Tiger Street Food Virtual Festival garnered an over 101,000 total unique visitors and together, we helped 88 various local street food vendors gain the recognition they deserved. This year, we have made the festival bigger by expanding into more cities so fans can immerse themselves in the virtual world where street food and streetwear cultures collide. We hope the 6-week-long festivities will bring something fresh to the table for our fans so they can Xperience the Xtraordinary,” said Joyce Lim, Marketing Manager of Tiger Beer.
Fans can be part of the Tiger Street Food Virtual Festival by signing up at www.tigerstreetfood.my, and earn one free can of Tiger Crystal, while stocks last.
Tiger Beer, the Tiger Street Food Virtual Festival, and all related promotions are open to non-Muslims aged 21 and above only.
For more information about Tiger Beer and Tiger Crystal, visit www.facebook.com/TigerBeerMY or follow @tigerbeermy on Instagram.
From press release
With a name like Snout, there’re no prizes for guessing what’s the mainstay of this resto. The place is brightly lit and spacious with piggy soft toys on stools and pigs painted on walls, reaffirming the restaurant’s theme, while potted plants, stacks of books and …