Tiger brings on the ‘Ong”
Since we can’t meet up and have our traditional Yum Seng and Lo Sang get-togethers due to the pandemic, Tiger brings the ‘Ong’ to the media and trade partners instead, with an innovative Augmented Reality (AR) twist.
The Tiger ONG Box contains everything guests would experience at one of Tiger’s legendary CNY launches – auspicious greetings, delectable Chinese New Year snacks, exciting games and exclusive goodies, and of course, plenty of Tiger Beer! Recipients unboxed the package with a unique Augmented Reality (AR) experience as they watched Roland Bala, Managing Director of Heineken Malaysia Berhad appear on the virtual stage to greet them.
The key feature of Tiger’s CNY campaign – “Bring on the ONG” – is the limited edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans gives the greeting ‘Wang Shi Ru Yi’ which means ‘Be Prosperous As You Wish’, encouraging consumers to look ahead to the coming year with more optimism and hope for more luck.
What’s more, the limited edition designs come to life when scanned with a smartphone. The ‘Wang’ and ‘Ru’ cans will reveal an exclusive AR experience with auspicious greetings to invite more ONG and unlocks a free spin on the Tiger ‘ONG’ Wheel, with great prizes up for grabs!
Consumers will also be able to get hold of these limited edition cans when they purchase one carton of Tiger Beer and one carton of Tiger Crystal at participating off-trade outlets. There are two sets to collect, with two designs in each set. The limited edition cans are available from Jan 16 till Feb 10, 2021 at participating outlets, while stocks last.
Check out https://tigercny.my/ for more details and to experience the AR animation.
“In past years, we normally would greet and meet our media friends and trade partners in person. But given the extraordinary time we live in, this year we decided to do it virtually. Every year we wish for a happy, healthy and prosperous or a lucky Chinese New Year, and this year the desire is stronger than ever. That is why our campaign this year is called ‘Bring on the ONG’. We have great promotions lined up with more than RM1,000,000 worth of prizes to bring more ONG to our consumers. No matter what may happen this year, I say let’s Bring on the ONG!” said Roland Bala, Managing Director of Heineken Malaysia.
From now until Feb 28, 2021, consumers who purchase big bottles of Tiger Beer, Tiger Crystal, Heineken or Guinness at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘ONG’ characters representing different prizes to be won including ‘ONGsome’ cash Ang Pows and Tiger Ong Lai Bowl Sets.
In addition to the Tiger CNY goodies, Guinness Gold Playing Cards are also available with every purchase of Guinness products worth RM200. Meanwhile, Heineken fans can get an exclusive Heineken Cooler Box with RM250 spent on Heineken or Heineken 0.0.
To redeem, visit https://tigercny.my/ to upload your receipts and once confirmed, the prizes will be delivered straight to your doorsteps. What’s more, with every RM288 spent on HEINEKEN Malaysia products in a single receipt, consumers will get a free spin on the ONG Wheel, with a chance to win even more amazing prizes.
Promotions are only open to non-Muslims aged 21 and above.
From press release