Enter the Tiger’s Den

Enter the Tiger’s Den

Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans.  This is why the bold lager has brought to life the Tiger Den – dubbed as the home of all things Tiger.

The media had a chance to learn more about Tiger’s origins since the early 1900s to the nostalgia of its evolution at Heritage Street, and went on a journey through a series of interactive experiences via AI at the AR-ffiti Street and Crystal Cold Room at Pavilion Bukit Jalil.

Brewery zone
Entering the Tiger’s Den

Over the years, the brand has collaborated with homegrown designers through its innovative campaigns. At Hype Street, guests can purchase their very own exclusive Tiger x PMC T-shirt and get it customised with stickers to walk away with personalised streetwear merchandise. Sneakerheads can walk away with their very own limited-edition sneakers designed by Edmond Looi – only 18 pairs are available at the Tiger Den pop-up with the special pricing of RM999. 

Upon completing the trail of experiences at the six unique zones, guests who have collected all five stamps can enjoy an ice-cold Tiger Beer and Tiger Crystal at the Tiger Bar while enjoying live DJ and band performances. The first 100 people per day who show their completed stamp collection also stand to receive their very own customised Tiger bottle, but more giveaways await fans of the brand.

Heritage Street

Heritage Street – old labels

Art exhibition

AR-ffiti Room

“The Tiger Den is the ultimate portrayal of the brand’s bold journey. As an Asian lager that defied the odds, we wanted to share our rich history and future aspirations with the people who made this all possible: our loyal fans. We curated a selection of activities and experiences based on what the brand stands for – that is all things bold – all while paying homage to our past journey while celebrating our future,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. 

Tiger Archives

The six zones – Heritage Street, Tiger Brewery, AR-ffiti Street, Hype Street, the Crystal Cold Room, and the Tiger Bar – are available for fans of the brand to explore from now until July 9, from Weds to Sundays at Pavi Bukit Jalil.


Tiger Bar

Bosses having fun

For more on the ‘Boldly Asian, Globally Acclaimed’ campaign, the Tiger Den, as well as the contest and giveaways, check out https://tiger2023.tigerbeer.com/, as well as Tiger’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.