Tiger Soju Flavoured Lager makes long-awaited debut with big launch party

Tiger Soju Flavoured Lager makes long-awaited debut with big launch party

At the launch party of Tiger Soju Flavoured Lager, there was a whole bunch of curated immersive experiences and live performances by local and international acts alike. Some 4,500 fans and media members got to feel, see and taste the new Tiger beer soju drink.  

Launch of Martell Single Cru

Launch of Martell Single Cru

Maison Martell has introduced the Martell Single Cru collection in Malaysia, a significant milestone in Maison Martell’s history spanning over 300 years in that—for the first time—every cognac in the collection is crafted with eaux-de-vie sourced from a single terroir.  Crafted by Cellar Master Christophe 

Celebrate St Patrick’s with Guinness

Celebrate St Patrick’s with Guinness

Calling all Guinness lovers! The Guinness St. Patrick’s celebration will continue at participating pubs and bars near you for the next three weeks! Make sure to get together with your family and friends to commemorate magical moments and “Make it Our Day to Remember” over 

Brewing prosperity with Carlsberg

Brewing prosperity with Carlsberg

Carlsberg’s CNY campaign ‘Brewing Prosperity Together’ is back with another exciting array of artist-edition festive packaging, captivating events, and exclusive promotions. The essence of ‘Brewing Prosperity Together’ is aimed at elevating much-anticipated reunions with loved and dear ones whilst ushering in prosperity and smoothness for 

Martell celebrates 130-year anniversary

Martell celebrates 130-year anniversary

Maison Martell, the oldest of the great cognac houses, is embarking on a year-long campaign to celebrate its 130-year history in Malaysia, kicking off with an interactive, multi-sensory, AI-enabled pop-up experience from Dec 1, 2023  to Jan 1, 2024, 10am-10pm daily, at the concourse of  

Crafting beers with Boston Brewing

Crafting beers with Boston Brewing

Was at a cool craft beer tasting and food pairing of Boston Brewing Co. recently. Most of us assumed the beer was from Boston, US coz of the name but it’s actually Australian! An excellent offering of craft beers, Boston Brewing Co. was established in 

Flaming fun festival at Guinness Flavour By Fire

Flaming fun festival at Guinness Flavour By Fire

The Guinness Flavour By Fire Festival at Sentul Depot revealed tantalising aromas, mouth-watering cuisine, and vibrant sights and sounds. The blazing revelry was combined the tantalising fusion of Guinness-infused flame-cooked creations, sending taste buds on a journey beyond the ordinary. With a line-up of 11 

Guinness Flavour By Fire returns

Guinness Flavour By Fire returns

 Guinness Malaysia invites fans and food enthusiasts to discover a taste experience beyond the ordinary, made possible through the power of fire and infusion. Guinness Flavour By Fire returns with a bigger line-up of renowned chefs to fire up the flavours of Guinness-infused flame-cooked foods 

Enter the Tiger’s Den

Enter the Tiger’s Den

Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans.  This is why the bold lager has brought to life the Tiger Den – dubbed as the home 

Bottega and Chef Mauro come together at EQ

Bottega and Chef Mauro come together at EQ

EQ Kuala Lumpur hosted the media to a special Aperitivo Hour and Wine Tasting at Bottega Lounge recently and introduced them to Sandro Bottega, President of Bottega SpA, one of the world’s largest producers of grappa and sparkling wines, and distributor of Italian premium quality