Tiger Roar Asian Music Festival

Tiger Roar Asian Music Festival

Following the launch of Tiger Courage Beats, Tiger Beer is bringing its Roar With Courage campaign to a collective celebration with the Tiger Roar Asian Music Festival. The festival marks the celebration of Tiger’s courage campaign, bringing together music, culture and shared experiences to recognise …

Just say Hei for Heineken

Just say Hei for Heineken

Heineken House, headlined by Swedish DJ and producer Axwell alongside Baby J and Tye Turner, marked the finale of months of Heineken House Sessions, bringing together music fans from Kuala Lumpur and across the country in August for a celebration of music, connection and shared …

Create your own Tiger courage song

Create your own Tiger courage song

Tiger Beer has launched Tiger Courage Beats, an innovative experience that transforms personal stories of courage into songs, giving people a new way to hear, relive and share the moments that moved them forward. Available from Aug 1 to Sept 15, as part of the …

Tiger Football Heat League

Tiger Football Heat League

Tiger Beer is turning up the football season with the launch of the Tiger Football Heat League, a new fan challenge that brings the brand’s “Brewed for the Heat of the Game” campaign spirit to life. Running from 11th June to 20th July 2026, the …

Defy the Heat with Tiger Beer

Defy the Heat with Tiger Beer

Tiger Beer launched “Brewed to Defy the Heat”. The experience will be across the Klang Valley up to May 31, spanning on-ground experiences and nationwide outlet promotion. At the heart of it is a custom Kombi van, designed in collaboration with Malaysian street artist Kenji …

Tiger Beer returns with Tiger Town for early CNY do

Tiger Beer returns with Tiger Town for early CNY do

Tiger Beer kicked off the Chinese New Year (CNY) with an early Tiger Town celebration, a multi-day and multi-city event. The returning festival, now expanded to Penang, launched over the weekend at LaLaport Bukit Bintang City Centre, KL. The launch ceremony set the tone for …

Roar United finale celebrated in grand style

Roar United finale celebrated in grand style

The roar of Malaysia’s Manchester United fans reached new heights as Tiger Beer Malaysia brought supporters together for the Roar United finale, where 10 finalist pairings went head-to-head in the ultimate Red Devils showdown for the honour of delivering the Roar United Archive to the …

Taste the Wonders of Australia

Taste the Wonders of Australia

The Australian Food and Wine Collaboration Group came together to showcase “Taste the Wonders of Australia” in Kuala Lumpur recently. The Group, comprising Hort Innovation Australia, Dairy Australia, Meat & Livestock Australia, Seafood Industry Australia and Wine Australia, initiated a strategic, concerted effort to advance …

Heineken’s Refreshing Sessions

Heineken’s Refreshing Sessions

Get ready to vibe with Heineken’s REFRESHING SESSIONS with unexpected takeovers in the city! From supermarket aisles to bookstore shelves, Heineken® is serving up unforgettable DJ sets in the most unpredictable spots—bringing people together through music, good vibes, and a cool, refreshing Heineken.  1) QRA …

Jameson presents distilled sounds and a new limited edition bottle

Jameson presents distilled sounds and a new limited edition bottle

Iconic Irish Whiskey Jameson presents the next chapter of its city-spanning Jameson Distilled Sounds events, this time taking over The Zhongshan Building. This edition will celebrate the release of Jameson’s latest limited-edition bottle, designed in collaboration with global Music Distiller and multi-Grammy-winning artist Anderson .Paak, …