Tiger out to save Malaysian Street Food
Tiger Beer is donating RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funds will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to ongoing restrictions.
Some RM1 million will be made available immediately to benefit street food vendors operating in more than 1,200 coffee shops and food courts nationwide.
The public can also support their local coffee shops and food courts during this tough time by purchasing Tiger Beer vouchers to be used once restrictions are relaxed.
You can log on to www.drinkies.my/TigerSOS to purchase a voucher for a big bottle of Tiger or Tiger Crystal (RSP RM17) at only RM10. This voucher can then be redeemed at participating coffee shops and food courts across the country when they reopen. The outlet will receive the initial RM10 voucher price, plus the full RM17 RSP value from Tiger Beer for each voucher redeemed.
Roland Bala, Managing Director of Heineken Malaysia Berhad said, “Tiger has long been a champion for Asian street food, so it was important for us to help support the people who create the dishes we all love. We hope that the Tiger ‘Save Our Street Food’ fund goes some way to easing their financial burden during this tough time, and look forward to supporting them further as conditions improve.
“We invite the public to join us in supporting the local coffeeshops and food courts where many of our favourite street food vendors operate, with the purchase of vouchers to be redeemed once restrictions are relaxed. For every RM10 spent, Tiger Beer will contribute another RM17 to help these outlets get back on their feet.”
Meanwhile, Tiger Beer is also working with the Malaysia Singapore Coffee Shop Proprietors’ General Association on additional initiatives to help the wider industry.
The Tiger Save Our Street Food fund is part of a comprehensive package of support for F&B Operators and the wider community by Heineken Malaysia Bhd. It provided 80,000 meals to more than 3,000 B40 community members located around the brewery premises.
As part of a wider regional initiative from Tiger Beer, #SupportOurStreets, the campaign encourages consumers to stay off the streets as part of continued safe distancing measures across the region.
To find out more about the campaign and purchase a voucher to help support local coffeeshops and food courts, visit www.drinkies.my/TigerSOS.