Food Explorer & Home Chef
The roar of Malaysia’s Manchester United fans reached new heights as Tiger Beer Malaysia brought supporters together for the Roar United finale, where 10 finalist pairings went head-to-head in the ultimate Red Devils showdown for the honour of delivering the Roar United Archive to the …
Tiger Beer welcomed the Year of the Snake in bold style with the launch of its ‘Together We Roar’ campaign at Pavilion Bukit Jalil recently. The event set the tone for a festive season and celebration with a vibrant lineup of experiences. The atmosphere at …
In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol. When coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched at Sunway Velocity Mall recently.
Last week, a video of a larger-than-life tiger and dragon coming together in KL city was spread across social media, sparking curiosity among netizens. It was revealed that Tiger Beer was behind the viral stunt and wanted to inspire Malaysians to uncage their inner courage to embrace their boldest ambitions this year.
Tiger Beer is taking over the concourse area at Sunway Velocity Mall KL until Jan 28, Gurney Plaza Penang from Jan 24 until Feb, and Ipoh Parade in Ipoh from Jan 23 until Feb 9. Shoppers can win exclusive merchandise when they take part in a variety of on-ground games. At the official media launch, members of the media got an exclusive first look and tried their hand at the activities.
Kicking off the official launch, Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, set the tone for the evening with the crowd as they excitedly chanted the campaign tagline, ‘Gan Gan Chong’ before the launch animation video was played.
“CNY is a time when we come together with friends and family optimistically hoping for a prosperous year ahead, and Tiger Beer wants to be part of the celebration with everyone. With attractive nationwide activations and promotions, we want our loyal consumers to experience the formidable force of the tiger and the dragon as they ‘Cheers to a Bolder Tomorrow’ by setting ambitions even bolder than before,” said Roland Bala, Managing Director of Heineken Malaysia Berhad.
Also new this year is the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY. To unlock the filter, scan any Tiger Beer logo physically or digitally to generate unique New Year blessings, share it on Instagram Stories mentioning your biggest goal for 2024 and stand to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection. This collaboration blends the brand’s heritage and Against Lab’s contemporary edge, shaping a bolder tomorrow in fashion. The collection, consisting of five pieces, will be sold exclusively at in-mall experiences and online on againstlab.com.
Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and personalised Tiger 6-can-pack with customised greetings. Up to Feb 10, those who purchase selected Heineken Malaysia Berhad brews from participating supermarkets and hypermarkets can get a free La Gourmet Multi Electric Grill Hotpot or even a Reunion Dish Plate Set.
Up to Feb 15, consumers at selected 99Speedmarts can purchase any two cartons of participating HEINEKEN Malaysia brands and stand to receive a free thermoflask. Tiger is also bringing the celebration to selected coffee shops and food courts with performances, as well as enticing promotions and giveaways till Feb 24. Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken, and Guinness can check under their bottle caps to see if they are eligible for the redemption of either an RM8,888 Cash Prize, the Tiger Mahjong Set, or a Reunion Dish Plate Set.
Also up for grabs is the iPhone 15 Pro Max or even RM88 TnG e-wallet credits – buy any two cans of beers under HEINEKEN Malaysia’s portfolio of brands at convenience stores, provisions, and mini markets, scan the QR code, and submit the receipt to participate in the contest till Feb 25. Shoppers also stand to win RM388 TnG E-Wallet Credit or a Heineken Poker Set when spending RM90 and above on participating brands at pubs and bars till Feb 24.
With the purchase of carton bundles on Drinkies, consumers will receive a La Gourmet Multi Electric Grill and Hotpot till Jan 31.
Be sure to check out the experiences happening across the nation and redeem exclusive merchandise when purchasing brews under the portfolio this CNY. For more information on the Tiger Beer CNY 2024 campaign, merchandise, promotions, contest, and giveaways, check out tigercny.tigerbeer.com, as well as Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.
Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans. This is why the bold lager has brought to life the Tiger Den – dubbed as the home …
Tiger Beer roars into the Chinese New Year with a renewed spirit with its ‘Cheers to Bold Beginnings’ campaign. The notion is all about celebrating moments of reflection, as we recognize our past courage while gearing up for a bolder tomorrow. Tiger wants its fans …
Our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat – beers at the time were of European origin. Yet Tiger defied the odds to create a lager, born in the streets of Asia, that is now world-acclaimed and Malaysia’s No. 1 beer.
With the same courageous spirit to overcome the odds, Tiger wants to empower Malaysians to pursue their passion with the #YetHereIAm campaign. Everyone has a story of defying the odds and showing personal courage – Tiger fans can now tell theirs with a custom-made image for social media, based on the brand’s iconic label design and inspire others. Tiger will turn their stories into personalised limited-edition Tiger bottles.
All they have to do is visit https://yethereiam.tigerbeer.com/, and follow a few simple steps to generate their customised label for the world to be inspired by their stories with the hashtag #YetHereIAm. All successful submissions will be entitled to redeem a personalised Tiger bottle for keepsake.
“Tiger is a brand that tirelessly champions individuals with potential and bold determination. As a true testament to what the brand stands for, the #YetHereIAm campaign encourages Malaysians to embody the spirit of Tiger, come forward and share their courageous story of defying the odds to achieve their passion. This campaign is apt as we continue to ROAR together in the Year of The Tiger, and UNCAGE unexpected possibilities,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.
Besides the personalised limited-edition Tiger bottles, fans will get to enjoy exclusive promotions and giveaways during the campaign period too. From now until the end of July, exclusive Tiger Bum Bags are up for grabs. Fans who purchase two six-can-packs of Tiger Beer or Tiger Crystal from www.drinkies.my, will receive one bum bag while those who purchase a 24-can-pack will receive two bum bags. At participating pubs and bars, those who purchase two sets of Tiger Beer or Tiger Crystal will walk away with one bum bag. Shoppers at hypermarkets and supermarkets can get their hands on a limited-edition pack (containing eight cans of Tiger Beer and two cans of Tiger Crystal).
Tiger Beer has also embarked on a journey to discover and reward upcoming talents through the Uncage Fund platform. With the proceeds gathered from the sales of ‘The Tiger Archives’, an exclusive NFT collection created in collaboration with Pestle Mortar Clothing (PMC), 30% of the sum will go towards supporting local musicians, artists, and street food chefs throughout the year. The Discord community will be voting for their preferred talents in July, and the winner will be revealed at the next NFT holders’ event held exclusively for the community.
For more info about the #YetHereIAm campaign, visit https://yethereiam.tigerbeer.com/.
from press release
This year, 2022, is especially significant for Tiger Beer as it is the Year of the Tiger. To uncage the festive cheer, Tiger Beer has partnered with Son Heung-Min, a football icon from South Korea, in conjunction with the Lunar New Year celebrations to ignite …
The Street Food Virtual Festival is back this year, with an epic collision between street food and an integral part of street culture – streetwear. The local streetwear scene has always been a way for people to express themselves and is influenced by the many …
Since we can’t meet up and have our traditional Yum Seng and Lo Sang get-togethers due to the pandemic, Tiger brings the ‘Ong’ to the media and trade partners instead, with an innovative Augmented Reality (AR) twist.
The Tiger ONG Box contains everything guests would experience at one of Tiger’s legendary CNY launches – auspicious greetings, delectable Chinese New Year snacks, exciting games and exclusive goodies, and of course, plenty of Tiger Beer! Recipients unboxed the package with a unique Augmented Reality (AR) experience as they watched Roland Bala, Managing Director of Heineken Malaysia Berhad appear on the virtual stage to greet them.
The key feature of Tiger’s CNY campaign – “Bring on the ONG” – is the limited edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans gives the greeting ‘Wang Shi Ru Yi’ which means ‘Be Prosperous As You Wish’, encouraging consumers to look ahead to the coming year with more optimism and hope for more luck.
What’s more, the limited edition designs come to life when scanned with a smartphone. The ‘Wang’ and ‘Ru’ cans will reveal an exclusive AR experience with auspicious greetings to invite more ONG and unlocks a free spin on the Tiger ‘ONG’ Wheel, with great prizes up for grabs!
Consumers will also be able to get hold of these limited edition cans when they purchase one carton of Tiger Beer and one carton of Tiger Crystal at participating off-trade outlets. There are two sets to collect, with two designs in each set. The limited edition cans are available from Jan 16 till Feb 10, 2021 at participating outlets, while stocks last.
Check out https://tigercny.my/ for more details and to experience the AR animation.
“In past years, we normally would greet and meet our media friends and trade partners in person. But given the extraordinary time we live in, this year we decided to do it virtually. Every year we wish for a happy, healthy and prosperous or a lucky Chinese New Year, and this year the desire is stronger than ever. That is why our campaign this year is called ‘Bring on the ONG’. We have great promotions lined up with more than RM1,000,000 worth of prizes to bring more ONG to our consumers. No matter what may happen this year, I say let’s Bring on the ONG!” said Roland Bala, Managing Director of Heineken Malaysia.
From now until Feb 28, 2021, consumers who purchase big bottles of Tiger Beer, Tiger Crystal, Heineken or Guinness at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘ONG’ characters representing different prizes to be won including ‘ONGsome’ cash Ang Pows and Tiger Ong Lai Bowl Sets.
In addition to the Tiger CNY goodies, Guinness Gold Playing Cards are also available with every purchase of Guinness products worth RM200. Meanwhile, Heineken fans can get an exclusive Heineken Cooler Box with RM250 spent on Heineken or Heineken 0.0.
To redeem, visit https://tigercny.my/ to upload your receipts and once confirmed, the prizes will be delivered straight to your doorsteps. What’s more, with every RM288 spent on HEINEKEN Malaysia products in a single receipt, consumers will get a free spin on the ONG Wheel, with a chance to win even more amazing prizes.
Promotions are only open to non-Muslims aged 21 and above.
From press release
Tiger Beer is donating RM1.5 million to support Malaysian street food during the Movement Control Order (MCO). The funds will be used to help cover rent for street food vendors, coffee shops and food courts across the country as they face reduced income due to …