Food Explorer & Home Chef
Get ready to vibe with Heineken’s REFRESHING SESSIONS with unexpected takeovers in the city! From supermarket aisles to bookstore shelves, Heineken® is serving up unforgettable DJ sets in the most unpredictable spots—bringing people together through music, good vibes, and a cool, refreshing Heineken. 1) QRA …
Heineken Refresh Your Music is back to elevate the music experience beyond refreshing playlists. This year, it’s breaking social bubbles and redefining how music brings people together. Heineken is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected …
In Chinese culture, the dragon is deemed to be a strong and desirable zodiac symbol. When coupled with the spirit of the tiger, they represent a formidable force. This is why Tiger Beer is encouraging consumers to recognise their courageous achievements and set even bolder ambitions for the Year of the Dragon. With a series of exciting promotions and activities filled with unstoppable ‘huat’, the ‘Cheers to a Bolder Tomorrow’ campaign was officially launched at Sunway Velocity Mall recently.
Last week, a video of a larger-than-life tiger and dragon coming together in KL city was spread across social media, sparking curiosity among netizens. It was revealed that Tiger Beer was behind the viral stunt and wanted to inspire Malaysians to uncage their inner courage to embrace their boldest ambitions this year.
Tiger Beer is taking over the concourse area at Sunway Velocity Mall KL until Jan 28, Gurney Plaza Penang from Jan 24 until Feb, and Ipoh Parade in Ipoh from Jan 23 until Feb 9. Shoppers can win exclusive merchandise when they take part in a variety of on-ground games. At the official media launch, members of the media got an exclusive first look and tried their hand at the activities.
Kicking off the official launch, Roland Bala, Managing Director of Heineken Malaysia Berhad, and Willemijn Sneep, Marketing Director of HEINEKEN Malaysia, set the tone for the evening with the crowd as they excitedly chanted the campaign tagline, ‘Gan Gan Chong’ before the launch animation video was played.
“CNY is a time when we come together with friends and family optimistically hoping for a prosperous year ahead, and Tiger Beer wants to be part of the celebration with everyone. With attractive nationwide activations and promotions, we want our loyal consumers to experience the formidable force of the tiger and the dragon as they ‘Cheers to a Bolder Tomorrow’ by setting ambitions even bolder than before,” said Roland Bala, Managing Director of Heineken Malaysia Berhad.
Also new this year is the ‘Bolder Tomorrow’ IG Filter by @TigerBeerMY. To unlock the filter, scan any Tiger Beer logo physically or digitally to generate unique New Year blessings, share it on Instagram Stories mentioning your biggest goal for 2024 and stand to win merchandise from the Tiger Beer x Against Lab Year of The Dragon collection. This collaboration blends the brand’s heritage and Against Lab’s contemporary edge, shaping a bolder tomorrow in fashion. The collection, consisting of five pieces, will be sold exclusively at in-mall experiences and online on againstlab.com.
Up for grabs are prizes such as limited-edition Year of the Dragon merchandise from Tiger’s exclusive clothing collaboration with Against Lab, and personalised Tiger 6-can-pack with customised greetings. Up to Feb 10, those who purchase selected Heineken Malaysia Berhad brews from participating supermarkets and hypermarkets can get a free La Gourmet Multi Electric Grill Hotpot or even a Reunion Dish Plate Set.
Up to Feb 15, consumers at selected 99Speedmarts can purchase any two cartons of participating HEINEKEN Malaysia brands and stand to receive a free thermoflask. Tiger is also bringing the celebration to selected coffee shops and food courts with performances, as well as enticing promotions and giveaways till Feb 24. Patrons who purchase big bottles of Tiger, Tiger Crystal, Heineken, and Guinness can check under their bottle caps to see if they are eligible for the redemption of either an RM8,888 Cash Prize, the Tiger Mahjong Set, or a Reunion Dish Plate Set.
Also up for grabs is the iPhone 15 Pro Max or even RM88 TnG e-wallet credits – buy any two cans of beers under HEINEKEN Malaysia’s portfolio of brands at convenience stores, provisions, and mini markets, scan the QR code, and submit the receipt to participate in the contest till Feb 25. Shoppers also stand to win RM388 TnG E-Wallet Credit or a Heineken Poker Set when spending RM90 and above on participating brands at pubs and bars till Feb 24.
With the purchase of carton bundles on Drinkies, consumers will receive a La Gourmet Multi Electric Grill and Hotpot till Jan 31.
Be sure to check out the experiences happening across the nation and redeem exclusive merchandise when purchasing brews under the portfolio this CNY. For more information on the Tiger Beer CNY 2024 campaign, merchandise, promotions, contest, and giveaways, check out tigercny.tigerbeer.com, as well as Tiger Beer’s social media pages at www.facebook.com/TigerBeerMY and www.instagram.com/tigerbeermy.
Heineken is on a mission to encourage Malaysians to stop ghosting their friends. The brand recently launched ‘The Ghosted Bar’, a campaign encouraging Malaysians to #WorkResponsibly. Based on a recent YouGov survey commissioned by Heineken, it was discovered that 41% of employees in Malaysia have …
Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad brought its consumers on an immersive journey through the Heineken® Star Quality Experience held over the weekend at The Square, Publika, KL. The Star Quality …
Here’s how you can up the competition. Your neighbour has a coffee machine which brews fresh coffees just like the cafés? Never mind, you can have your very own beer machine which pours fresh pints of Heineken beer on the spot at home!
Heineken Malaysia Berhad has come up with BLADE, a revolutionary ‘Plug and Pour’ professional draught system that serves freshly poured pints of Heineken beer on any surface. Using an in-built compressor and chiller, BLADE dispenses cold draught beer and keeps it fresh for 30 days without needing to finish the keg in a single seating.
With its “Brewlock” technology, BLADE delivers pints through a keg of 8 litres. It just needs to be fitted with a pre-chilled keg, plugged in, switched on and pressurised before pouring the perfect pint served at 2°C. Imagine having an uncompromising quality of Heineken® to enjoy right in the comfort of your home. With a footprint the size of an A4 paper, all you need is a countertop with a plug nearby to relish that perfect pint – it’s that simple.
“We are proud to be at the forefront of innovations and are pleased to introduce Heineken® in BLADE to the Malaysian market. We are always looking for ways to elevate our consumer experience and connect with them in ways that let them enjoy freshly tapped draught beer anywhere,” said Pablo Chabot, Marketing Director at HEINEKEN Malaysia.
Consumers can now order and experience the Heineken BLADE complete with the essential tools to serve that perfect Heineken pour at just RM369 via the Drinkies app or www.drinkies.my in Klang Valley, Penang and Johor Baru. The price is inclusive of 8-litre brewery-fresh beer that serves 32 glasses and the BLADE machine rental for 7 days together with glassware, coasters and skimmers.
From today onwards, consumers can enjoy RM25 off their first BLADE order when they use the code HELLOBLADE25 at checkout.
For more information and updates follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).
From press release
With Christmas barely over weeks ago, the season of the Rat is already on the way with shouts of ‘Huat ah’ already ringing in the air on Jan 1, if not earlier. It’s double the Huat (prosperity) this Chinese New Year with Tiger Beer as …