Your very own Heineken bar at home
Here’s how you can up the competition. Your neighbour has a coffee machine which brews fresh coffees just like the cafés? Never mind, you can have your very own beer machine which pours fresh pints of Heineken beer on the spot at home!
Heineken Malaysia Berhad has come up with BLADE, a revolutionary ‘Plug and Pour’ professional draught system that serves freshly poured pints of Heineken beer on any surface. Using an in-built compressor and chiller, BLADE dispenses cold draught beer and keeps it fresh for 30 days without needing to finish the keg in a single seating.
With its “Brewlock” technology, BLADE delivers pints through a keg of 8 litres. It just needs to be fitted with a pre-chilled keg, plugged in, switched on and pressurised before pouring the perfect pint served at 2°C. Imagine having an uncompromising quality of Heineken® to enjoy right in the comfort of your home. With a footprint the size of an A4 paper, all you need is a countertop with a plug nearby to relish that perfect pint – it’s that simple.
“We are proud to be at the forefront of innovations and are pleased to introduce Heineken® in BLADE to the Malaysian market. We are always looking for ways to elevate our consumer experience and connect with them in ways that let them enjoy freshly tapped draught beer anywhere,” said Pablo Chabot, Marketing Director at HEINEKEN Malaysia.
Consumers can now order and experience the Heineken BLADE complete with the essential tools to serve that perfect Heineken pour at just RM369 via the Drinkies app or www.drinkies.my in Klang Valley, Penang and Johor Baru. The price is inclusive of 8-litre brewery-fresh beer that serves 32 glasses and the BLADE machine rental for 7 days together with glassware, coasters and skimmers.
From today onwards, consumers can enjoy RM25 off their first BLADE order when they use the code HELLOBLADE25 at checkout.
From press release