Food Explorer & Home Chef
Since we can’t meet up and have our traditional Yum Seng and Lo Sang get-togethers due to the pandemic, Tiger brings the ‘Ong’ to the media and trade partners instead, with an innovative Augmented Reality (AR) twist. The Tiger ONG Box contains everything guests would …
First cafe outing for 2021 at Slow Coffee @The Hubs, SS2 in Petaling Jaya. Hopefully it won’t be the last for some time, as the number of Covid cases are on the rise again. ‘Twas so nice to be out and about with my girlfriend …
This year has surely been a strange year for all of us. I’ve attended zoom meetings, conducted zoom interviews and now, a virtual luncheon.
No. 1 son asked whether I actually got to taste the food or was it just a “see food” affair since it was all virtual. Fortunately, the special menu using Norwegian Salmon and Fjord Trout, was delivered to my home, and while the luncheon didn’t have the same excitement of a live event, the delicious food made up for it.
Lunch was prepared by chefs Jordash DeCruz, sous chef at Curious Kitchen in Kuala Lumpur and Steve, founder of Two Chefs Lab, a Japanese restaurant.
During the event, Norwegian Seafood Council (NSC) Regional Director Asbjorn Warvik Rortveit bade a warm welcome to the media and shared an overview of the Norwegian seafood performance and Seafood Consumer Insights. Norwegian Ambassador to Malaysia Gunn Jorid Roset was also present virtually at the event.
Lars Fredrik Martinussen, Head of Communications from Nordlaks Group, also shared about sustainable aquaculture, all the way from Norway. Nordlaks is a family-owned aquaculture company located in the north of Norway, which is currently working to realise ambitious plans for a sustainable development of both the company and the aquaculture industry.
Phyllis Teh, co-founder of online store Art of Salmó which specialises in delivering Norwegian fjord trout with its special seasoning sachet, spoke on how the company adapted to consumer needs during this Covid-19 pandemic.
Many markets in this region are reporting an increased demand for processed and pre-packed seafoods, as well as products with longer sell-by dates. The Norwegian seafood industry is adapting to these shifts in buyer preference and is turning its production to meet these needs. Consumer trends may have evolved during this time, but the Norwegian seafood industry has its finger on the pulse on what consumers want.
Top in sustainable food ranking
The NSC takes pride in the fact that Norwegian salmon has captured the top spot in global sustainable food ranking for two years running. Three Norwegian seafood companies are ranked among the top 10 of the list of the world’s most sustainable protein producers in the Coller FAIRR Protein Index.
The Index looks at how the world’s 60 largest publicly listed companies producing meat, dairy and seafood perform on various risk factors relating to sustainability. The risk factors include greenhouse gas emissions, deforestation, use of antibiotics and labour conditions. No other animal farming uses less antibiotics than Norwegian aquaculture.
In 2019, Norwegian salmon farms have near eliminated the use of antibiotics. “Eating more seafood is a good way to reduce our climate emissions, and Norwegian salmon companies are leading the way in sustainable protein production,” says Renate Larsen, CEO of the NSC.
Norwegian Seafood Council
The Norwegian Seafood Council (NSC) is owned by the Ministry of Trade, Industry and Fisheries. The Norwegian seafood industry finances its activities through fees levied on all exports of Norwegian seafood. Headquartered in Tromsø, NSC has presence in major markets around the world aiming to increase the value of Norwegian seafood resources.
NSC oversees the administration and use of the trademark “Seafood from Norway”, a joint value for the Norwegian seafood industry. Together with the industry, NSC aims to increase the demand for and consumption of seafood from Norway. For more information, visit https://en.seafood.no/
From press release
Green tea is loaded with polyphenols, natural compounds that provide health benefits such as reduce inflammation, lower the risk of heart disease, help with fat loss and fight cancer, etc. If you don’t already know, it’s supposed to be one of the healthiest beverages you …
I only learnt how to make Kimchi jiggae when No. 1 came back from UK and taught me how easy it was. So what’s the difference between kimchi soup and kimchi jiggae? The amount of water! The broth for the stew is just a little …
Tiger is synonymous with hosting street food festivals, complete with games and activities, live performances, great selection of street food and, of course, Tiger Beer.
This year, Tiger is taking the street food festival experience to the next level: from the streets, and onto your screens.
The Tiger Street Food Virtual Festival launches at 11am on Friday, Nov 6, and will be open from 11am to 9pm every Friday, Saturday and Sunday until the end of the month.
The world’s first fully-immersive and engaging online experience, users will be able to walk the 3D streets in their own customised avatar, interact with others, play games and visit vendors, before ordering street food directly to their door through DeliverEat, the official delivery partner of the Tiger Street Food Virtual Festival.
After customising a 3D avatar to represent themselves in the virtual world, hit Street Food Central where you can interact with other festival-goers, play games to win rewards, get recommendations on must-try dishes, and find exclusive Happy Hour promotions from Drinkies – Heineken Malaysia Berhad’s at-home beer delivery service.
There are two games to play, with both hosted by familiar faces – YouTuber Lizz Chloe (better known online as Dumpling Soda) and Harvinth Skin. They’ll need your help to complete different challenges, and will reward you with promo codes and even free cartons of Tiger Crystal!
Each week, KL Foodie will show you a selection of 10 must-try dishes available at the Tiger Street Food Festival. Some are crowd favourites and some are hidden gems, while others are limited-editions created exclusively for the festival. Street Food Central also plays host to the Drinkies Bar. Stopping by between 3pm and 5pm will unlock an additional ‘Happy Hour’ promotion, earning you an RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.
The Tiger Street Food Virtual Festival kicks off in style at 7pm on Nov 6 with an exclusive live performance by Malaysian hip-hop artist and long-time friend of Tiger Beer, Namewee, beaming in all the way from Taiwan and only available for viewing within the Tiger Street Food Virtual Festival Lumpur.
There’s Kuala Street, Selangor Street, and Penang Street, each filled with a changing array of 88 vendors based in these localities, serving up menus created especially for the Tiger Street Food Virtual Festival. As long as you are within a 15km radius of the vendor, you’ll be able to order these tasty grub to your doorstep while exploring the festival.
The Tiger Street Food Virtual Festival is free, no need to download anything to join the fun, the entire festival experience runs within the browser on your smartphone or laptop.
The Tiger Street Food Virtual Festival is strictly for non-Muslims aged 21 and above only.
To register for the Tiger Street Food Virtual Festival, sign up at www.tigerstreetfood.my/register. The first 10,000 people to register will earn a free 320ml can of Tiger Crystal, redeemable with any purchase from a vendor at the festival.
Thanks to inspiration and the mastery that comes from experience, the passage of time has revealed the grandeur of Dom Pérignon’s Vintage 2010 . The label plays out its aesthetic and sensorial values: precision, intensity, touch, minerality, complexity and completeness, a way of embracing and …
Darn, just as I thought we had a Get-Out-of-Jail card and could be social beings again, it’s CMCO – Conditional Movement Control Order – and we have to stay put again to stay safe! Well, it’s back to the drawing board, or rather, the kitchen, …
Johnnie Walker, together with master blender Jim Beveridge, has come up with its latest addition to the fold, Johnnie Walker Aged 15 Years Sherry Finish.
Carefully blended from some of the finest single malts and finished in ex-sherry oak casks that once held sherry from the Jerez region of Spain, the well-balanced whisky has been matured for at least 15 years. The new expression carries a distinct sweetness and depth that belies characteristics synonymous with that region of Spain.
On the nose, there is a slight floral aroma that leads on to a fragrance of baked apples, honey and vanilla without the usual trace of smokiness associated with the label. Expect flavours of candied fruits, dried fruits and coco, exclusive to sherry. This is a classic flavour profile from the Clynelish Distillery, in the highland region of Scotland.
Together with the aromas of fruit cake and dried fruits exclusive to the Glen Elgin Distillery, the depth of flavour ends on notes of honey and candied-fruit that linger after each sip.
The JW 15Y Sherry Finish goes especially well with Asian cuisine, and this was well-illustrated during a six-course specially crafted Chinese menu at One Seafood, Kuala Lumpur. After the brief starters, lunch was launched proper with the Deep Fried Marble Goby with Johnnie Walker Aged 15 Years Sherry Finish Flambé, followed by a mixture of intense and subtle flavours from the other dishes.
“The Johnnie Walker Aged 15 Years Sherry Finish is a fine addition to the Walker family – it showcases the brand’s tireless efforts to push the boundaries of flavour to constantly deliver incomparable experiences. As sherry cask whisky gains popularity among consumers, this new expression will certainly be a favourite among whisky lovers,” said Rajesh Joshi, Marketing Director of Diageo Malaysia.
Guests were also given a short education on the blends within JW15Y Sherry Finish – Cardhu, Glen Elgin and Clynelish – by Chong Wai Keng, Diageo Malaysia Brand Ambassador.
Fireworks in the day time? Sure, why not? After all, it’s not every year that you get to celebrate your 150th birthday! We were not flown to the actual site for the live event (how I wish!), but we did get to attend the viewing …