Feel the Alps at Chalet Edelweiss
Chalet Edelweiss — a unique experience that transports guests from the heat of the tropics to the sweeping horizons of the alps. Be transported to golden wheat fields, hear the howling wind, smell the fresh alpine air and feel the cool breeze while tasting a refreshing glass of Edelweiss at a crisp Alpine temperature.
That’s what Edelweiss beer conjured up at Publika KL over the weekend. Chalet Edelweiss began its journey there and will move on to Eco Palladium, Johor Baru from June 6 to 12, and then Straits Quay, Penang from June 16 to 19.
Guests were greeted by the sight of fields of wheat, mossy mountains and herb hills while feeling the wind and cool breeze allowing people to hit the refresh button. From the peaks of the Alps, guests were met with an Alpine-inspired campground when they stepped outside and enjoyed freshly tapped Edelweiss from the Edelweiss BLADE machine. Edelweiss brand ambassadors were also there to guide guests to tap their perfect glass of Edelweiss.
“Being the premium wheat beer born in the Alps, we wanted to encapsulate the true Alpine spirit with the ambience felt at Chalet Edelweiss. Transporting consumers who desire to escape the routine, and discover the new tasting experience of the pure and rich taste of the Alps. Edelweiss is all about bringing fresh experiences and what better way to do it than bringing the immersive Alpine experience to Malaysia. I hope this will inspire fans to seek new discoveries and create their own fresh experiences with Edelweiss,” said Pablo Chabot, Marketing Director of Heineken Malaysia
Guests can enjoy special Edelweiss discounts at nearby participating modern on-trade outlets KL, Johor and Penang, and score exclusive merchandise and gifts at Chalet Edelweiss when they join in on-ground activities. Look out for the Penang and Johor edition.