Somersby 0.0 makes a splashing entrance

Somersby 0.0 makes a splashing entrance

Somersby has launched another progressive new variant, a refreshingly different thirst quencher which is the alcohol-free Somersby Apple 0.0, brewed with premium non-alcoholic fermented apple juice,

The launch was at Popsicola.KL where customers, members of the press and guests enjoyed a lively pool party that depicted the creative nature of the brand with non-alcoholic 0.0 signs spotted around the venue. Filled with treats and goodies, Somersby Apple 0.0 made an impressive splash alongside great food and pulsating music around the innovative mocktails and slushies concocted with Somersby 0.0.

Launch gambit with former National Synchronised Swim team
Carlsberg management team together with Stefano (centre) toasting the launch

Known for its enjoyable traits, Somersby 0.0 maintains the brand’s true essence – a sparkling fruit beverage that comes with the finest ingredients akin to a cider mixed with a spritzer minus the alcohol content. Somersby Apple 0.0 has the celebratory feel of #refreshinglymore than just another fruity drink.

Mixologist Angel concocted 2 mocktails to go with Somersby 0.0

Comes with a fresh blue hue on its packaging, signifying alcohol-free universally, Somersby Apple 0.0 is brewed with premium apple juice, without any form of alcohol-based liquid added. Classified under the soft drink category, it is a sparking juice drink perfect for anyone looking to enjoy the moment, anytime, anywhere, and any way they like for a #RefreshinglyMore experience.

“Alcohol-free beverages are getting popular globally as consumer interest in wellness and alcohol-free products grows. Building on the growth momentum of our stellar Somersby Apple brand, we believe this is the perfect time to introduce an alcohol-free sparkling fruit drink variant. Somersby 0.0 offers the refreshing taste and same premium quality of Somersby Apple that complements all types of drinking occasions and lifestyles as it is non-alcoholic,” said Stefano Clini, Managing Director of Carlsberg Malaysia.

“Choosing Somersby as the brand for our first foray into the non-alcoholic beverage category adds the icing on the cake to our portfolio brands. Our emphasis on innovation and quality goes beyond just producing great beer. The Somersby 0.0 alcohol-free beverage gives us the opportunity to deliver new revenue by venturing into an untapped market. It also enables us to be a committed brewer in advocating responsible consumption,” added Clini.

Somersby Apple 0.0 is now available in 320ml cans, 4-pack cans and a carton, in stores nationwide. From now until the end of June, consumers who purchase any two 4-can pack of Somersby Apple 0.0 can redeem a cool and exclusive Somersby 0.0 Slushy Maker. There will also be sampling opportunities for consumer around the town’s hottest spots to give consumers a taste of the latest Somersby addition.

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