Refreshing Sessions with Heineken

Heineken Refresh Your Music is back to elevate the music experience beyond refreshing playlists. This year, it’s breaking social bubbles and redefining how music brings people together.

Heineken is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected connections, uniting music lovers. It’s about stepping outside the ordinary, discovering fresh sounds, and creating unforgettable moments with strangers turned friends—inspired by Heineken.

To bring this experience to life, Heineken has partnered Timeleft app, a platform designed to connect strangers and spark real conversations. Through the app, consumers can participate in the REFRESHING SESSIONS—meeting new people and expanding their social circles. This collaboration aligns with Heineken’s dedication to fostering connections at the pop-up events.

Heineken’s invite-only REFRESHING SESSIONS aims to transform everyday spaces—lifestyle gyms, grocery stores, and bookstores—into unexpected music hotspots. These surprise pop-ups will offer refreshing new ways to inspire people to make new connections and expand their social circles.

These sessions will set the stage for Heineken Refresh Your Music 2025 in June —a high-energy celebration featuring genre-blending artists, culminating in an unforgettable performance by an international DJ superstar. With fresh beats, bold collaborations, and boundary-pushing sounds, Heineken is redefining how music is experienced.

The movement kicked off with a media launch at Good Juju Barbell Club, where Heineken transformed the gym into a high-energy music space fusing with unique DJ beats. Guests stepped outside their musical comfort zones, and experienced an unforgettable night with bold beats, good vibes and the refreshing taste of Heineken.

The first REFRESHING SESSION’s highlighted a high-octane DJ collab between Blink and DJ Ashley Lau—two powerhouses on the decks, spinning face-to-face to craft one epic, genre-blending soundscape. Their chemistry set the tone for other REFRESHING SESSIONS to come: bold DJ pairings, fresh musical fusions and a journey that redefines music discovery—brought together by Heineken. 

Don’t miss the next REFRESHING SESSION landing at QRA, where Heineken will transform the supermarket into a dynamic entertainment venue. The energetic vibe will then cross over to the aisles of Eslite Bookstore with more fresh beats and unexpected encounters.

Find out how to be part of these exciting REFRESHING SESSION on Heineken’s Instagram and Facebook.

Exclusive Rewards:

Attendees will receive exclusive passes to Heineken Refresh Your Music 2025 and by purchasing Heineken, they also stand to win a limited-edition Heineken vinyl player.

Shaun Lim, Marketing Manager of Heineken Malaysia, said, “We’re incredibly excited to bring back Heineken’s Refresh Your Music for the third year running, continuing to inspire fans to explore new sounds and break out of their musical routines. From the start, ‘Refresh Your Music, Refresh Your Nights’ has been more than just a tagline—it’s a movement. It’s about pushing boundaries, creating unexpected moments, and bringing people together through the power of music.

“This year, we’re taking it even further. It’s no longer just about refreshing playlists—it’s about transforming how music is experienced and turning strangers into friends. REFRESHING SESSIONS are designed to spark unexpected connections, bringing together music fans who would never have crossed paths otherwise. It’s about breaking routines, embracing fresh sounds, and creating meaningful unforgettable moments.”