Brewing prosperity with Carlsberg
Carlsberg’s CNY campaign ‘Brewing Prosperity Together’ is back with another exciting array of artist-edition festive packaging, captivating events, and exclusive promotions. The essence of ‘Brewing Prosperity Together’ is aimed at elevating much-anticipated reunions with loved and dear ones whilst ushering in prosperity and smoothness for the year ahead.
The brewer’s annual artist-edition packaging, designed by award-winning artist Ofen Hu, reflects the vibrant energy of the Year of the Dragon. There is also an added surprise to Hu’s contemporary twist on traditional art, where a special ink transforms the dragon pearl on chilled cans from yellow to auspicious orange at the perfect drinking temperature of 6°C. The number 6, considered lucky in Feng Shui, also adds cultural significance, symbolising happiness and blessings.
The design adorning the bottles and cans of Carlsberg Danish Pilsner signifying prosperity and Carlsberg Smooth Draught representing greetings of smoothness, depicts a captivating narrative of the Wood Dragon, rousing from its slumber in the tender embrace of Spring. The dragon is portrayed moving with grace and fluidity through the serene clouds, swaying its tail playfully as it chases its dragon pearl, a mystical symbol of cosmic harmony while its scales transform into beautiful flowers bringing everyone an abundance of luck. The dynamic colours in the artwork also exude the limitless vitality of the season, encapsulating the essence of revitalisation, wealth, and happiness.
To kick off the celebrations, Carlsberg’s nationwide campaign will run across various platforms, offering consumers generous rewards, festive premium gifts as well as other goodies.
Up to Feb 29, consumers can get a classy 20-inch Barry Smith luggage bag when they shop for 3 cartons of Carlsberg products, be it 1664, Connor’s or Somersby Apple Cider in super- and, hypermarkets as well as e-Commerce sites. There’s also a smaller 14-inch Barry Smith luggage bag if you get a carton of 1664 or Connor’s at super- or, hypermarkets and 99 Speedmart nationwide and on e-commerce. In Sabah and Sarawak super- and, hypermarket and 99 Speedmart shoppers can get a stylish Cornell compact hotpot when they stock up on two cartons of Carlsberg products, with one being 1664, Connor’s or Somersby Apple Cider.
A chance to win one of ten 999 Gold hop leaf weighing 9.9 grams each from Habib Jewels awaits shoppers exclusively at 99 Speedmart in West Malaysia with the purchase of two cartons of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, 1664, Connor’s or Royal Stout till end Feb.. As a bonus, shoppers will also immediately receive a Carlsberg-branded festive ceramic food tray with their purchase (while stock lasts).
In convenience stores, consumers can redeem RM5 in Touch n’ Go eWallet credit and will be in the running to win a limited-edition Mahjong set for every purchase of RM20 worth of Carlsberg products up to end Feb. In food courts and hawker centres, consumers can redeem a set of limited-edition playing cards with every submission of 6 artist-edition bottle caps till Feb 11. They also stand a chance to win one of 3,000 ang pows worth RM88, or one of 8 grand prize ang pows of RM8,888.
In bars and pubs, consumers also stand to win one of 25 limited edition TNTCO rummy sets each week when they spend RM100 or more on any combination of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, 1664 or Connor’s between 2 January to 9 February 2024. In addition, the top spenders of Carlsberg products on Shopee as well as on the Jaya Grocer Online Store via Grab will also get a TNTCO rummy set each.
Last but not least, 60 participating super- and hypermarkets in West Malaysia will run the Carlsberg’s ‘Drumming Prosperity Together’ contests on selected weekends till Feb 4, with purchase of Carlsberg products worth RM288 and more, consumers can take part in the contest and stand a chance to win Mahjong sets, Touch ‘n Go eWallet Credit or a 4-can pack of Somersby Apple 0.0.
Attend ‘Drumming Prosperity Together’ ‘CNY Night’ at 97 food courts and hawker centres nationwide till Feb 24 to win even more of these great prizes.
For more exciting news and information on Carlsberg’s Chinese New Year celebrations, promotions and locations, visit www.carlsbergcny.com.my