The Balvenie’s The Makers Project
The Balvenie officially unveiled The Makers Project, an exclusive exhibition held recently at Pavilion Kuala Lumpur, featuring specially commissioned artwork from homegrown designer Fern Chua. Fern joined the collective of five other ‘Makers’ who were selected from around the region, hailing from Singapore, Vietnam, Indonesia, Thailand and the Philippines. The exhibition marked the launch of The Balvenie’s global campaign, inspired by the craftsmen behind the Five Rare Crafts that The Balvenie maintains in its whisky-making process.
For close to 130 years, The Balvenie has stood tall on the world whisky stage. A lineage of fine Single Malts has seen the label win countless awards for its signature spirit. As one of the last remaining distilleries to boast a working malting floor, one of only a handful left in Scotland, The Balvenie holds the rare title of being the world’s most hand-crafted Single Malt Scotch Whisky.
Looking to inspire a new generation of makers in their fields, The Balvenie’s new partnership sought to show the passage to ultimate craftsmanship. Founded on the shared passion for the creative process as well as the time and focus that goes into creating something exceptional, the partnership celebrated each of their natural talents and groundbreaking work.
Fern’s The Balvenie inspired designs were revealed at The Makers Project exhibition. Guests were transported on a sensorial journey that brought the Five Rare Crafts to life – from the farmers of the homegrown barley fields, the maltmen who manage the malting floors, the coppers at the cooperage, the coppersmiths and Malt Master David C. Stewart MBE, a pioneer of whisky-making who has spent close to six decades honing his craft.
Visitors were then treated to a curated cinematic tasting experience where they enjoyed two drams of The Balvenie whisky to conclude their journey. The Balvenie 12 Year Old DoubleWood has complexity to keep it interesting, but light enough to fit into almost any occasion. That warm fruit and honey nose that slips into darkly sweet and fruit palate and fades out in equal parts sweet and rustic makes it an all-around great whisky. The Balvenie 14 Year Old Caribbean Cask, on the other hand, holds a light creaminess with each sip. Flavours of vanilla, sweet oak and fruitiness, hit the palate with very light smokiness at the end when enjoying this expression.
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