#FeelTheAlps with Edelweiss

Premium wheat beer Edelweiss has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries. Followers can expect to experience the refreshing spirit of Edelweiss when they visit their favourite local drinking spots in the coming months with exclusive Edelweiss pop-up bars activated at selected outlets across the Klang Valley, Penang and Johor regions.  

The launch event of the pop-up bars featured various activities to bring guests’ experience to greater heights. Guests were served with food to pair with their ice-cold Edelweiss which they could tap themselves from the exclusive Blade Machine. They also had a chance to learn about the natural ingredients and blend of fresh mountain herbs that go in the making of Edelweiss at the events in Genting Highlands and The Beer Factory, Sunway Giza.

They also had fun trying their skills at the claw machine game to score exclusive prizes such as free stays in Genting Highlands, food and beverage vouchers, at-home Blade Machine experience, and various other Edelweiss merchandise. 

In the coming months, fans can expect to see Instagram-worthy Edelweiss features at their favourite pubs with the activation of the pop-up bars. They can take pictures at the unique Edelweiss cable car photo booth and share their #FeelTheAlps experience on social media, and taste ice-cold Edelweiss served from the pop-up bars.  

“Edelweiss wants to inspire its fans to explore new adventures and experiences, and our aim is to provide different drinking experiences to our drinkers. As such, the pop-up bars are activated at selected outlets across major cities to bring our fans’ experiences to greater altitudes with every sip of Edelweiss. We are also all geared up to take fans’ experiences to a whole new level with the recent launch of the Edelweiss flagship outlet The Alps bar in Genting Highlands,” said Pablo Chabot, Marketing Director of HEINEKEN Malaysia.

To score exclusive Edelweiss merchandise, visit the social media pages at facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/ or check out http://www.drinkies.my for ongoing promotions.

For non-Muslims aged 21 and above only.

From press release