Tiger is synonymous with hosting street food festivals, complete with games and activities, live performances, great selection of street food and, of course, Tiger Beer.

This year, Tiger is taking the street food festival experience to the next level: from the streets, and onto your screens.

The Tiger Street Food Virtual Festival launches at 11am on Friday, Nov 6, and will be open from 11am to 9pm every Friday, Saturday and Sunday until the end of the month.

The world’s first fully-immersive and engaging online experience, users will be able to walk the 3D streets in their own customised avatar, interact with others, play games and visit vendors, before ordering street food directly to their door through DeliverEat, the official delivery partner of the Tiger Street Food Virtual Festival.  

After customising a 3D avatar to represent themselves in the virtual world, hit Street Food Central where you can interact with other festival-goers, play games to win rewards, get recommendations on must-try dishes, and find exclusive Happy Hour promotions from Drinkies – Heineken Malaysia Berhad’s at-home beer delivery service.

There are two games to play, with both hosted by familiar faces – YouTuber Lizz Chloe (better known online as Dumpling Soda) and Harvinth Skin. They’ll need your help to complete different challenges, and will reward you with promo codes and even free cartons of Tiger Crystal!

Each week, KL Foodie will show you a selection of 10 must-try dishes available at the Tiger Street Food Festival. Some are crowd favourites and some are hidden gems, while others are limited-editions created exclusively for the festival. Street Food Central also plays host to the Drinkies Bar. Stopping by between 3pm and 5pm will unlock an additional ‘Happy Hour’ promotion, earning you an RM30 discount on purchases of Tiger Beer or Tiger Crystal above RM150.

The Tiger Street Food Virtual Festival kicks off in style at 7pm on Nov 6 with an exclusive live performance by Malaysian hip-hop artist and long-time friend of Tiger Beer, Namewee, beaming in all the way from Taiwan and only available for viewing within the Tiger Street Food Virtual Festival Lumpur.

There’s Kuala Street, Selangor Street, and Penang Street, each filled with a changing array of 88 vendors based in these localities, serving up menus created especially for the Tiger Street Food Virtual Festival. As long as you are within a 15km radius of the vendor, you’ll be able to order these tasty grub to your doorstep while exploring the festival.

The Tiger Street Food Virtual Festival is free, no need to download anything to join the fun, the entire festival experience runs within the browser on your smartphone or laptop.

The Tiger Street Food Virtual Festival is strictly for non-Muslims aged 21 and above only.

To register for the Tiger Street Food Virtual Festival, sign up at www.tigerstreetfood.my/register. The first 10,000 people to register will earn a free 320ml can of Tiger Crystal, redeemable with any purchase from a vendor at the festival.