Hottest Tiger Street Food Hunt starts now!
Street food is undeniably an integral part of every Malaysian. As a beer born and raised in the streets of Asia, Tiger continued to champion this platform even when dining out was not possible in the recent years. After two years of hosting its fan-favourite Street Food Festival virtually, Tiger is back with its iconic street food festival on-ground.
Malaysian fans and street food lovers are encouraged join the hottest street food hunt by recommending their favourite street food spots. Whenever they’re at their favourite street food outlets, they can drop a pin on the microsite to recommend the place for other street food lovers to try, and get rewards in return too. With all the recommendations and reviews from fans, Tiger would have created an exclusive street food directory which will be available for Malaysians who want to hunt for some of the hottest street food dishes in town.
This year’s theme for the Tiger Street Food Festival features all things hot and spicy. The best way to enjoy these bold flavours is with Tiger Crystal for the ultimate street food experience. To elevate the thrill of the hottest hunt, the Tiger Fire Truck will be making an appearance at selected outlets within the Klang Valley, Penang, Ipoh, Melaka and Johor regions from now until Oct 14.
This lok lok truck with a twist serves innovative versions of familiar street food flavours in the form of skewers, paired with a variety of hot and spicy soup bases and sauces ranging from curry laksa, tom yum, prawn noodle, white pepper, mala, and spicy sour vegetable soup bases. Fans can also who want to take up challenges like the Fire Challenge where they can test their limits with the hottest street food and score ice-cold Tiger Crystal that pairs perfectly for the ultimate street food experience.
“We are committed to continually elevating the street food experience for Malaysians, and this year’s hottest hunt is no different. We wanted fans to be part of the ultimate street food experience and not only learn about new spots but contribute their say leading up to our festival. We hope that with this year’s theme of firing up hot and spicy street food flavours, fans bring the heat and are excited to enjoy the hottest street food, paired perfectly with Tiger Crystal,” said Joyce Lim, Marketing Manager of Tiger Beer Malaysia.
This year’s Tiger Street Food campaign features limited-edition packaging of Tiger Beer and Tiger Crystal cans and bottles, inspired by some of the renowned local street food dishes like char kuey teow, grilled sting ray and lok lok. These limited-edition cans and bottles are available for purchase at selected hypermarkets, supermarkets, restaurants, and food courts.
Tiger Street Food Festival launches on Oct 27.