Defy the Heat with Tiger Beer

Tiger Beer launched “Brewed to Defy the Heat”. The experience will be across the Klang Valley up to May 31, spanning on-ground experiences and nationwide outlet promotion.

At the heart of it is a custom Kombi van, designed in collaboration with Malaysian street artist Kenji Chai, known for his bold, character-driven street illustration style that captures everyday Malaysian energy in a way that stands out.

At each stop, the Kombi transforms into a hands-on challenge experience, inviting fans to step in and take on a fast-paced skill activity. The public can head over to Tiger Beer social media channel for participating outlet list and details.

The experience extends into participating restaurants, pubs, and bars in West Malaysia. Every purchase earns an entry:

●  1 bucket of Tiger Beer (bottle) = 1 entry

●  1 set of Tiger Draught / 1 bucket of Tiger Crystal or Tiger Soju Flavoured Lager (bottle/ glass) = 3 entries

Eligible participants stand to win any of the Dyson Air Purifier Fans or Tiger 8L Cooler Boxes.

“Tiger Beer was born in the tropics, and the heat has always been part of life here,” said Julie Kuan, Marketing Manager of Tiger Beer Malaysia. “What stands out is how people continue to show up, come together, and make the most of it, and Tiger Beer has always been there in those moments.”

As part of the collaboration with Tiger Beer, Kenji also painted a themed mural around Brewed To Defy The Heat in the heart of Kuala Lumpur. The mural comes to life in a short film, capturing moments that feel familiar such as time spent with friends, plans that stretch into the night, and everything in between.

For more information on the Brewed to Defy The Heat activities, consumers can follow the brand on Instagram and Facebook for updates.