A twist to Ayam Brand sardines

I just found out Ayam Brand sardines and mackerel, a staple in Malaysian kitchens, has apparently been around for over 130 years!

Surprise, surprise, during a media drop recently, I received some goodies, i.e. Ayam Brand sardines and Ayam Brand’s Spicy Tomato Paste.

Beyond the usual sandwiches and sambal, it’s interesting to explore what else to cook with the mackerel and sardines. Under a recent campaign by the brand, #makanlainmacam recipes and #segartetapterasa are coming to the fore.

Ayam Brand sardines and mackerel are said to pack nutrition up to 7 times more Omega-3 than freshly cooked fish. Ayam Brand sardines and mackerels are also sustainably caught from cold seas and are naturally rich in Omega-3 fatty acids, specifically EPA and DHA*: two types of “healthy fats” that support key organs like the heart, brain, and eyes, which the body does not naturally produce.

“Malaysians have always had a soft spot for Ayam Brand’s sardines and mackerels. They have long been a familiar favourite across generations. It’s comfort food that reminds you of home, of family, and of simpler times,” says Teoh Wei Ling, Head of Marketing at Ayam Brand.

“Through Makan Lain Macam, we want to inspire Malaysians to have fun in the kitchen and see just how versatile these classics can be. While dishes like kari mackerel, sambal sardin, or even roti sardin gulung will always have a place at the table, there’s also something exciting about trying something different or new, knowing it’s still packed with nutritious goodness.”

Spicy, rich, Mackerel Masak Merah is a bold twist on a Malaysian classic that comes together in a jiffy when paired with Spicy Tomato Paste. Ayam Brand’s sardine and mackerel are available in 4 sizes (155g, 230g, 300g, 425g). For a limited time only, Ayam Brand is offering a Buy 2 Sardines or Mackerels (425g) and Get 1 Free Ayam Brand Fried Chilli Mackerel (155g), available at selected stores.

#makanlainmacam

#ayambrand