Tiger Soju Flavoured Lager makes long-awaited debut with big launch party

At the launch party of Tiger Soju Flavoured Lager, there was a whole bunch of curated immersive experiences and live performances by local and international acts alike. Some 4,500 fans and media members got to feel, see and taste the new Tiger beer soju drink. 

The journey began at a tunnel with neon lights that led guests into the immersive world of Tiger Soju Flavoured Lager. While sampling the latest product in the flavour, Gutsy Grape, they could try out the ‘Twist Makeover’,  exclusive Tiger Soju Flavoured Lager cocktail mixed with omija berry and ginger flower and enjoy exclusive Asian snacks from the MiX.Store booth. 

Fans were able to enjoy a series of live DJ sets by Queen T, Julian and Sherry Alyssa, to hip hop performances by the Ban Huat crew featuring YUNGKAI, S.A.C, and Dato Maw, K-pop dance medleys, and the South Korean rapper, Loco, widely loved for his sincere lyrics and melodic flow by both domestic and international fans, headlined the launch party, performing his top hits for local fans.

“With the launch of a product that is bold and lively, we want consumers to be part of the fun by providing them with a space to explore and experiment. It was exciting to see the way people expressed themselves playfully – we hope our fans continue to celebrate their everyday occasions in fun ways with the Tiger brand, and always with a twist,” said Willemijn Sneep, Marketing Director at Heineken Malaysia Berhad.   

Tiger Soju Flavoured Lager is available in Gutsy Grape at all major supermarkets, convenience stores, minimarts, bars, restaurants, and online retail channels, including Drinkies. More on https://tigersoju.tigerbeer.com