Heineken Hotel takeover

Heineken Hotel takeover

Heineken is inviting consumers to immerse themselves in fresh experiences at the Heineken® Hotel Takeover that will take guests on a journey that will redefine and elevate MUSIC, ART, WELLNESS and CULINARY experiences. Happening across two weekends from 23rd – 24th July and 30th – 31st July 2022 at KLoé Hotel, the Heineken® Hotel Takeover aims to reignite the spark of discovery and exploration for all, right in the heart of KL. 

Bringing the Beats with Heineken® Music: The Heineken® Hotel Takeover will see Heineken® claim various spaces within KLoé Hotel to present a wide variety of music acts. From House, to Hip Hop and EDM, guests can expect a stellar lineup of music acts that cater to any genre. The main party will take place in the Heineken® Basement for party-goers to dance to the likes of Bad Habits, Bass Agents, and BATE. Expect hard-hitting, heat-pumping music accented by high-octane visual projections to which guests will be able to party the night away.

Come Together with Heineken® Social: From the moment guests step into the lobby, they will be immersed in the world of Heineken® as they sip on a refreshing Heineken®. Guests can choose to lounge and socialize amidst local DJs spinning chill tunes, or satiate their appetite with a quick bite from the Heineken® Bar.  

The art of Heineken® Secret Rooms: Diving deeper into the Heineken® experience are secret rooms that bring to life the five star pillars of Heineken® through a series of art installations. This includes a revolving mirror art installation and barley fields; natural ingredients; visual projections that represent Heineken®’s unique A-yeast; a wall of 28 clocks to represent the horizontal brewing and 28-day lagering process and finally, a tasting room where one gets to pour their perfect pint. As a guide, guests will receive a passport which contains information on the secret rooms and clues on where to find these Instagrammable gems. 

Enjoy culinary delights in Heineken® Kitchen: Guests can enjoy curated gastronomic delights created especially for the Heineken® Hotel Takeover. Whether they choose to dine-in at the Heineken® Kitchen, or grab a bite on-the-go from the pool or lobby area, they can enjoy these hearty plates with more gusto when accompanied with a refreshing Heineken®.

Live Well, Be Well with Heineken® Wellness: Guests can get their bodies moving and hearts pumping to specially curated playlists and cutting-edge visual projections, brought to you by expert fitness instructors from Oxygen. Those who prefer a more zen experience can instead join in on relaxing yoga classes – all of which can be enjoyed responsibly with Heineken® 0.0.

For the ultimate takeover experience, guests can book their Heineken® staycation room for either weekend on KLoé Hotel’s website. Available on a first-come, first-served basis, the rooms will be uniquely branded Heineken® alongside offering Heineken® swag for guests to take home as memorabilia.

Heineken® Hotel Takeover will take place at KLoé Hotel over the last 2 weekends of July, on 23rd July & 30th July (Saturday) from 2PM to 2AM and 24th July & 31st July (Sunday) from 10AM to 2PM. 

To register for a free Heineken® at the event, visit: http://www.heineken.com/my/en/campaigns/firstsip/hotel-takeover

from press release