May 17, 2022

Singapore chain Wok Hey debuts in Malaysia

WOK HEY, a fast-casual, convenient, take-out kiosk concept from Singapore, offering nutritional, value-for-money, customisable Asian stir-fry dishes, is now in Malaysia. Inspired by the cornerstone of Cantonese-style cooking, WOK HEY was seeded on the idea of creating modern interpretations of the traditional Asian stir-fry staples in a box.

Set up in 2017, WOK HEY has held on to the belief that one day, Asian stir-fry staples can become a significant mainstream segment in the fast-casual category globally. With over 34 outlets in Singapore, the Asian fastfood chain made its international debut in Sunway Pyramid in mid-January 2022.

WOK HEY was awarded the title of Singapore’s Best Fried Rice, and the Most Innovative F&B Brand (Multiple Outlets) by Restaurant Association of Singapore in 2021. Its concept centres around tasty and healthy Asian staples of rice and noodles. These are customised with a wide selection and combination of quality ingredients. This includes sourced ingredients from regional farming communities and Japanese rice. As a result, you get more than 2,000 possible combinations of high quality, affordable and fresh meals.

After receiving a positive response in Singapore, its founders Jake Chia and Huang Changyong decided it was timely to head up north to Malaysia with its stir-fry deliciousness. The cooks at its Sunway Pyramid outlet are trained to maintain the high standards that the brand has achieved in Singapore. The open kitchen allows everyone to see what goes into each dish, while witnessing the high hygiene standards of the meals, prepared with eco-friendly custom-made kitchen equipment.

The food is packed in specially designed boxes to fit on-the-go consumption while maintaining freshness. Malaysians can get fully customisable options of Egg Fried Rice, Shanghai Fried Rice, as well as Fresh Ramen and Udon combinations.

“WOK HEY was built on the belief that Asian stir-fry staples can become a mainstream segment in the fast-casual category globally. Having created a leading, modern and well-loved concept in Singapore, we knew this was the right time to introduce the brand to our neighbours. We spent a great deal of time and effort working on the supplies, processes and staff training to ensure the best quality possible in Malaysia. We hope Malaysians will love our food as much as we do,” Jake said.