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Heineken is inviting consumers to immerse themselves in fresh experiences at the Heineken® Hotel Takeover that will take guests on a journey that will redefine and elevate MUSIC, ART, WELLNESS and CULINARY experiences. Happening across two weekends from 23rd – 24th July and 30th – …
Earlier this year, Guinness Malaysia introduced Guinness Draught in a Can to the local market, offering lovers of the brew the smooth and creamy texture of a pub-poured pint from the comfort of their own homes. To officially introduce and to bring consumers through the innovation behind this product, Guinness Malaysia has launched House of Guinness – a hub that gives fans of the brand an added dash of magic to their usual drinking experience, all while immersing themselves in the world of Guinness at APW Bangsar.
As you enter …Learning about the technology behind the widget in a can. Inside the House of Guinness
Participants will need to earn their taste of Guinness Draught in a Can by successfully completing their mission to become Guinness Innovation Experts. After checking in, they will be transported to the Guinness Innovation Lab and introduced to the world of Guinness and the new Guinness Draught in a Can.
A 360-degree photo booth.
After learning about the history and evolution of Guinness, as well as the technological advancement the brand has experienced over the years, guests will then be sent off to complete their first mission with the hint ‘The Widget is the Key’. This is where the nitrogen widget comes to play. Then, they will head onto their next task to ‘Activate the Widget’, before completing the ‘Release the Nitrogen’ mission and enter a giant can of Guinness Draught in a Can to feel the surge and settle. Those who successfully complete all three mission tasks will be awarded the title of Guinness Innovation Expert.
Entrance to the House of GuinnessLearning about the history and technology behind GuinnessLight simulation to illustrate the widget in the can.
“We are excited to have launched Guinness Malaysia’s first-ever mission-based experience for fans to discover the innovation of Guinness Draught in a Can themselves. This new innovative product will provide a new drinking experience for fans to enjoy smooth and creamy Guinness Draught wherever they are, thanks to our nitrogen widget. We hope that through the House of Guinness, fans will get to spark magical moments while learning more about the uniqueness of the product in a playful and fun way,” said Shaun Lim, Marketing Manager of Guinness Malaysia.
To secure a spot at the House of Guinness, fans can sign up for free at www.houseofguinness.my and an email confirmation will be sent for participants to accept within 48 hours. Upon successful registration, each participant will be entitled to receive a complimentary Guinness Draught in a Can, and a limited-edition Guinness merchandise on the event day.
House of Guinness is available for fans to experience from now until Sept 4, on Wednesdays to Sundays. Book your slots in advance. Each participant may experience House of Guinness three times total on separate days for the duration of this event and is entitled to a complimentary Guinness Draught in a Can for each visit, as well as receive one limited-edition Guinness merchandise. Slots can only be booked one day before event day at the latest.
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Chinatown’s new bars worked together with three bartenders slinging drinks at each others’ venues for the recentChinatown Bar Takeover. Head bartenders Kelvin Lee (Her House), Yap Siew Mun (Kapitan Haus) and Haniff Yon (Rust KL) served their own special menus of three drinks each inspired by the food and history of Chinatown.
The gin-centric menu features Scottish gin maker Caorunn’s three expressions, made up of the classic version, Scottish Raspberry Gin and the Highland Strength which packs a stiff 54% ABV. The specials are available at their respective bars located within short distances from each other until end June.
Lee said his drinks – the Roasted Chestnut Raspberry Cup, Bakkwa Hero and Green Dragon – were built around syrups integrating foods sold in the neighbourhood, including Petaling Street’s roasted chestnuts, honey glaze bakkwa and dried bamboo leaves.
Yap’s three creations are Air Mata Kucing highball, Red Light District sour, and the Kapitantini; an apple-infused twist on the Martini. Located along Kwai Chai Hong on Lorong Panggung, Kapitan Haus’ Red Light District drink is a nod to the area’s history of hosting brothels.
Haniff highlights local fruits in the Farang, Dirty Pandan, and Cheese & Pepper. The drinks are made using guava juice and lychee cordial (Farang), pandan vermouth and papaya pickle cordial (Dirty Pandan), and cantaloupe cordial with a head of mozzarella foam (Cheese & Pepper).
During the launch, Kwai Chai Hong co-founder Zeen Chang, said the boom of visitors since the alley was cleaned up into the tourist destination it is now has spilled over to the neighbourhood. She added that she was proud to see the area’s reinvigoration, with many new cafes and bars opening.
Her House opened in January, while Kapitan Haus was rebranded as its own bar last May. The newest was Rust KL which opened last month.
Jane Rai, founder of Free Walk Kuala Lumpur Unscripted, who was also at the launch on June 16, said Chinatown had seen constant change since she began running tours there in the 1990s.
Her House, Kapitan Haus and Rust KL will be running the menu till the end of June 2022.
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Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad brought its consumers on an immersive journey through the Heineken® Star Quality Experience held over the weekend at The Square, Publika, KL. The Star Quality Experience was elevated with the return of the Heineken® Star Academy finale, a nationwide contest in search of its Star Quality National Champion.
Returning after two years, the Heineken® Star Academy announced seven finalists from various bars across the nation racing for the coveted top spot. Through this programme, participants and aspiring Star Bartenders underwent Star Quality training in mastering the art of bartending and the iconic Heineken® Star Serve.
All seven finalists hailing from different regions nationwide were present at the grand finale. Ultimately, Vickson Leong from Speakeasy Bar & Kitchen, Ipoh, Perak, was named the Heineken® Star Bartender of 2022. Apart from bringing home the coveted title, Leong also walked away with a three-day, two-night all-expenses-paid trip to Langkawi, alongside a host of other prizes.
“It is truly an honour to be crowned the Heineken®’s Star Quality National Champion. I am very happy and excited to receive this recognition after all our months of training. It has been such a great experience – I want to thank all of our trainers in the Star Academy, as well as all the other finalists who pushed me to become better and deliver that Star Quality that Heineken® is looking for,” Vickson Leong shared.
Apart from crowning its latest Star Quality National Champion, the finale was held amidst the Heineken® Star Quality Experience where invited guests and trade partners were treated to a walkthrough of the Heineken® Star Brewery to see for themselves Heineken®’s five fundamental Star Brewing Principles. Here, guests walked through an experiential maze to see, smell and touch all the components behind brewing the perfect Heineken®.
Taking them through the experience were Heineken® experts who highlighted the importance of using only the best ingredients and unique brewing process, i.e. its unique horizontal brewing process, special A-yeast, and more. Moreover, the journey ended with the Heineken® Star Bar, leading guests to try their hand at a perfect pour! When the journey concluded, each guest was served a pint with a photo-taking session to commemorate the first drink of the night.
At the Star Quality Experience, guests were treated to an exclusive preview of the upcoming ‘Take the First Sip’ campaign happening in the next two months.
The Take the First Sip campaign puts the spotlight on Heineken®’s brewing principles, all of which are crucial in ensuring that each glass of a Heineken® always delivers on the most refreshing first sip.
Beyond that, Heineken® will bring to life a series of refreshing experiences including the revival of nightlife and a month-long takeover of a special venue.
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