Ayam Brand reinvents baked beans Malaysian style

Ayam Brand is giving baked beans a bold new image in Malaysian kitchens, and rediscovering how local flavours and creativity can transform a humble pantry staple into a brand new dish. Long associated with Western cuisine, baked beans are now being reinterpreted with distinctly local influences, taking centre stage in Malaysian meals.

That’s the spirit behind Makan Lain Macam, Ayam Brand’s celebration of our food culture. Malaysians have a special way of making food their own through reinventing, remixing, and localising whatever ends up on the table.

Available in Original, Light, and Cheese variants, Ayam Brand Baked Beans are crafted to be both versatile and convenient, while packed with classic rich and hearty flavours. 

Often seen in the classic pairing with toast next to eggs and sausages on a “mat salleh” big breakfast, now Ayam Brand is rethinking the beans. Based on Makan Lain Macam campaign, you get something familiar, comforting and proudly Malaysian! Taking inspiration from our local Malay, Chinese, and Indian cuisines, Ayam Brand offers baked beans in a delicious new take:

• Lempeng Kelapa Sardin dengan Sambal Baked Beans – Fluffy coconut pancakes, paired with spicy sambal and sardines. An upgrade on a kampung classic.
• Masala Baked Beans – Aromatic Indian spices meet baked beans for a rich, warming dish perfect with roti or rice.
• Braised Baked Beans with Chicken & Sunny Eggs – Chinese-style comfort food with tender chicken and runny egg, in a savoury baked bean sauce.

“Ayam Brand has been part of Malaysian kitchens for over 130 years. The iconic red and yellow can isn’t just a product, it’s a familiar presence in generations of homes,” says Teoh Wei Ling, Head of Marketing at Ayam Brand. “Among the local consumers, baked beans have always been seen as something ‘Western’. But with Semua Pasti Kacang, we’re showing how easily they can also belong on the Malaysian dinner table. Makan Lain Macam is about embracing the way Malaysians cook — with heart, creativity, and comfort.”

High in protein and rich in fibre, a can of baked beans is an easy everyday choice, whether you’re a student, a busy parent, or just someone looking for a quick, satisfying meal after a long day. More importantly, just like all Ayam Brand products, they contain no preservatives.

Available in two sizes: 230g and 425g, Ayam Brand Baked Beans are stocked in major supermarkets nationwide and on Shopee and Lazada via Ayam Brand’s Official Stores.

More Makan Lain Macam recipes at www.ayambrand.com.my/recipes,