Widen the Circle with Jameson
Jameson, the world’s no.1 Irish Whiskey, invites everyone to ‘Widen the Circle’, one sip at a time, and Ietting the good times roll all across Kuala Lumpur, Johor Baru and Penang.
In conjunction with the launch of the campaign, Jameson Malaysia has released a brand video featuring emerging talent and creatives from the country such as Angel Ng, Cloakwork, Dato’ Maw, Roshan Menon, and Talitha Tan, as they break boundaries, inspire each other to build and grow as a community, and widen the circle. Themed around shared human experiences, the brand video builds on Jameson’s long held belief that life is better shared by inviting people to reach out and share for those moments of authentic human connection.
Pooi Wan, Head of Marketing at Pernod Ricard Malaysia explained, “We truly believe that easy moments of true connection make the world feel like a smaller place. The brand has a rich heritage of bringing people together for shared moments of true connection and through this campaign, we want to encourage consumers to spark conversations over a glass of Jameson and #WidentheCircle with friends old and new.”
Keeping the festivities and camaraderie of St Patrick’s Day alive, Jameson Malaysia has partnered with 7 cocktail bars to bring you a selection of St. Patrick’s Day inspired cocktails including the Jameson Fashioned, Luck of The Irish, Berry Irish, and more.
A host of activities and promotions will be happening from March 2022 to June 2022. The brand will be hosting a series of Jameson Connects activations from March to May 2022 nationwide: 12 venues in Kuala Lumpur, 4 venues in Penang and 4 venues in Johor Baru.
The Jameson Pop-Up is also available in off-trade outlets from March 9 onwards. With a single receipt of a Jameson Original Bottle or a Jameson Black Barrel Bottle, customers will receive an exclusive gift-with-purchase and can stand a chance to win exclusive prizes in the digital Jameson, Ginger & Lime Mix game. Consumers can also purchase the Jameson Original Bottle or a Jameson Black Barrel Bottle via Shopee in the links below:
Jameson Original Bottle https://shopee.com.my/product/143550725/2363816106/
Jameson Black Barrel Bottle https://shopee.com.my/product/143550725/7342951742/
For more information, please visit http://www.jameson-connects.com/
From press release
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