Somersby launches first combination flavour cider in Malaysia

The first combination flavour in the Somersby Cider range – Somersby Passion Fruit & Orange Cider – made its debut this month and Malaysians are the first in Asia to enjoy it. The refreshing tropical quencher in 320ml cans combines the sweet oranges and tangy passion fruit in a refreshing cider, complementing the existing Somersby Cider variants of Apple, Blackberry and Watermelon.

“Somersby Cider has been the best-selling cider in Malaysia since its launch a decade ago. Our bold innovative flavours in the cider category have constantly excited and captivated cider consumers. This is the first time we are combining two different fruits – Passion Fruit and Orange and made with only the finest quality ingredients to deliver a slice of paradise in a tropical country like Malaysia,” said Caroline Moreau, Marketing Director of Carlsberg Malaysia.

Promising a fun and exotic new taste, the 4.5% ABV Somersby Passion Fruit & Orange Cider is best served chilled over ice and can be enjoyed on its own, or as a complement to food.

From now until end April, consumers who purchase any two 4-can pack of Somersby Cider with at least one pack being Somersby Passion Fruit & Orange Cider can redeem a unique 2-in-1 reversible Passion Fruit & Orange designer tote bag specially illustrated by Malaysian graphic artist Marissa Voo through SomersbyMalaysia.com. Consumers will also be in the running to win a 4-day/3-night all-expenses paid vacation to the idyllic Sipadan Kapalai Dive Resort in Sabah for 2 worth RM 8,000.

Somersby Passion Fruit & Orange Cider is sold in participating convenience stores. With each purchase, you stand a chance to win one of 10 Apple AirPods Max worth RM 2,399. In addition, over 30,000 free cans of Somersby Passion Fruit & Orange Cider are redeemable in three easy steps from March 28.

Head over to SomersbyMalaysia.com, key in the required personal details and select your preferred redemption chain (7-Eleven/ MyNews/ KK Mart), screenshot the unique barcode given & redeem your free can from the outlet. It’s that simple!

For the latest Somersby promotions and activities, follow SomersbyMY on FB www.facebook.com/SomersbyMy

From press release