Premium wheat beer Edelweiss arrives in Malaysia
Heineken Malaysia Berhad has added premium wheat beer Edelweiss to its portfolio of award-winning beers and ciders. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught.
Easy-to-drink with a refreshing finish and a subtle, fruity aftertaste, Edelweiss is a smooth wheat beer with a golden hue and a natural cloudiness. It is available fresh on draught in selected bars and restaurants, using the unique and innovative Edelweiss Blade draught machine, and also available in 330ml bottles and sleek 330ml cans. Stylish and beautifully-designed, the new Edelweiss Blade machine is a countertop draught dispenser which serves Edelweiss at a crisp Alpine temperature of 2°C.
Edelweiss’ brand position, Feel the Alps, is a further nod to Edelweiss’ authentic origins. The product aims to give beer drinkers a taste of the excitement and playfulness of life on the Alps – from the subtle fruit and floral notes, evoking feelings of walking through lush mountain valleys, to a smooth, cool finish like freshly-fallen snow.
The fresh, contemporary twist to a centuries-old wheat beer had its origins in the snow-capped heights of Austrian Alps, near the city of Salzburg, and its traditional heritage can be traced back to the 17th century. It remains one of Europe’s best-loved wheat beers.
Pablo Chabot, Marketing Director at HEINEKEN Malaysia said: “Edelweiss has a distinctive golden cloudiness and delicious fruity aftertaste. But it is about more than just great taste. It has this crisp, cool bite that leaves the drinker feeling refreshed. We have crafted this wheat beer to capture the spirit of the snow-capped peaks of Europe, where Edelweiss was born. We also want to bring people a wheat beer with the freshness of the Alps in every sip, even while staying home.”
Edelweiss is now available for purchase across Peninsular Malaysia at selected supermarkets and hypermarkets: 4-pack of 330ml cans at RM32.50 (RSP), or a 24-pack for RM185.00 (RSP).
Visit facebook.com/edelweissbeer.my and instagram.com/edelweissbeer.my/ for more deets. To purchase Edelweiss online or rent the Edelweiss Blade Draught Machine, check out Drinkies app (available on both iOS and android) or www.drinkies.my.
Edelweiss is for non-Muslims aged 21 and above only. Enjoy responsibly.
From press release
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