Double the joy with Carlsberg’s CNY campaign
It’s not even officially Chinese New Year yet, but festivities are already full on.
A grand lion dance performance regaled guests and shoppers at the fountain area of Plaza Arkadia, Desa Park City in Kuala Lumpur with acrobatic stunts on high poles, ushering in the Year of the Rat.
Starting Carlsberg’s Chinese New Year campaign 2020 with a bang, the “Double Cheers, Double Winnings” launch offers consumers a chance to double their joy when they win a limited-edition 3L bottle of Carlsberg, along with other prizes such as a Carlsberg mini bar and glassware.
Just for the CNY season, all Carlsberg and Carlsberg Smooth Draught festive cans and bottles are adorned with a special label with a drawing of a fish and lion dance, symbolising abundance and prosperity.
A 350-strong crowd made up of trade partners, media and other invited guests joined in the revelry as managing director Stefano Clini got the ball rolling with a speech and auspicious Yee Sang toss.
Thereafter, it was party time as guests feasted on steamboat and barbequed skewers, and drank up on ice cold Carlsberg and Smooth Draught.
Customers who purchase 640ml Carlsberg or 580ml Carlsberg Smooth Draught at participating coffeeshops and food courts can check their bottlecaps for a chance to win the limited-edition bottle as well as other smaller prizes.
Also, the popular “Probably The Best CNY Shopping Experience” was back again at supermarkets and hypermarkets whereby grand winners got to take home groceries worth up to RM800 paid by Carlsberg.
It’s already the Lunar New Year in a few days so have a grear Year of the Lau shu, everyone!