Was meaning to share this recipe ages ago but procrastination got the better of me. And with this MCO/CMCO/RMCO/dunno-what-CO, the days meld into weeks and months, and sometimes, it’s hard to believe that suddenly a month has gone by. Recently, we chopped off the top …
Since we can’t meet up and have our traditional Yum Seng and Lo Sang get-togethers due to the pandemic, Tiger brings the ‘Ong’ to the media and trade partners instead, with an innovative Augmented Reality (AR) twist.
The Tiger ONG Box contains everything guests would experience at one of Tiger’s legendary CNY launches – auspicious greetings, delectable Chinese New Year snacks, exciting games and exclusive goodies, and of course, plenty of Tiger Beer! Recipients unboxed the package with a unique Augmented Reality (AR) experience as they watched Roland Bala, Managing Director of Heineken Malaysia Berhad appear on the virtual stage to greet them.
The key feature of Tiger’s CNY campaign – “Bring on the ONG” – is the limited edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. The collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging. When combined, the characters on the cans gives the greeting ‘Wang Shi Ru Yi’ which means ‘Be Prosperous As You Wish’, encouraging consumers to look ahead to the coming year with more optimism and hope for more luck.
What’s more, the limited edition designs come to life when scanned with a smartphone. The ‘Wang’ and ‘Ru’ cans will reveal an exclusive AR experience with auspicious greetings to invite more ONG and unlocks a free spin on the Tiger ‘ONG’ Wheel, with great prizes up for grabs!
Consumers will also be able to get hold of these limited edition cans when they purchase one carton of Tiger Beer and one carton of Tiger Crystal at participating off-trade outlets. There are two sets to collect, with two designs in each set. The limited edition cans are available from Jan 16 till Feb 10, 2021 at participating outlets, while stocks last.
Check out https://tigercny.my/ for more details and to experience the AR animation.
“In past years, we normally would greet and meet our media friends and trade partners in person. But given the extraordinary time we live in, this year we decided to do it virtually. Every year we wish for a happy, healthy and prosperous or a lucky Chinese New Year, and this year the desire is stronger than ever. That is why our campaign this year is called ‘Bring on the ONG’. We have great promotions lined up with more than RM1,000,000 worth of prizes to bring more ONG to our consumers. No matter what may happen this year, I say let’s Bring on the ONG!” said Roland Bala, Managing Director of Heineken Malaysia.
From now until Feb 28, 2021, consumers who purchase big bottles of Tiger Beer, Tiger Crystal, Heineken or Guinness at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘ONG’ characters representing different prizes to be won including ‘ONGsome’ cash Ang Pows and Tiger Ong Lai Bowl Sets.
In addition to the Tiger CNY goodies, Guinness Gold Playing Cards are also available with every purchase of Guinness products worth RM200. Meanwhile, Heineken fans can get an exclusive Heineken Cooler Box with RM250 spent on Heineken or Heineken 0.0.
To redeem, visit https://tigercny.my/ to upload your receipts and once confirmed, the prizes will be delivered straight to your doorsteps. What’s more, with every RM288 spent on HEINEKEN Malaysia products in a single receipt, consumers will get a free spin on the ONG Wheel, with a chance to win even more amazing prizes.
Promotions are only open to non-Muslims aged 21 and above.
From press release
This year has surely been a strange year for all of us. I’ve attended zoom meetings, conducted zoom interviews and now, a virtual luncheon. No. 1 son asked whether I actually got to taste the food or was it just a “see food” affair since …
Green tea is loaded with polyphenols, natural compounds that provide health benefits such as reduce inflammation, lower the risk of heart disease, help with fat loss and fight cancer, etc. If you don’t already know, it’s supposed to be one of the healthiest beverages you could possibly drink.
Since everybody says green tea is good for you, we drink copious amounts of it. But there’s an art to drinking green tea, and the Japanese would know this best as they have been drinking green tea since 815, apparently. Story goes that Buddhist monk Eichuu offered tea, regarded as a precious gift thought to be enjoyed only by the religious, royal, and elite societies of Japan, to the Saga emperor.
Green Tea, Oolong Tea and Black Tea are all from the same tea plant, but processed differently. I learnt something new during a ‘Japanese Tea Experience’ recently: fresh green tea leaves are steamed to prevent oxidation this helps retains its colour! Earlier I just thought they were plucked when young, hence they retained their greenness. Haha!
The most common green teas would be Sencha, Matcha and Hojicha. Sencha is derived from steaming, rolling, and drying the youngest tea leaves, and the most commonly consumed green tea in Japan.
Matcha is made from tea leaves grown in the shade. Steamed and dried without rolling to produce Tencha, this is then grinded in a stone mill to a fine Matcha powder.
Hojicha is from toasted and chilled leaves, which gives it a slight reddish brown colour and a roasted flavour.
Shizouka Perfecture is the largest tea producing region in Japan, accounting for 40% of all Nihon-Cha production, mostly Sencha.
I had a chance to try Nihon-Cha from Yame, a city near Kyushu Island and Uji, south of Kyoto. Different types of teas have their own properties promoting different uses. High quality Sencha contains more caffeine and acts like a stimulant, so if you’re wondering why you’re awake after healthy cups of green tea, there you go!
Chilled Hojicha is supposed to be good for rehydration and highly recommended while Green Tea with high content of catechin, produced when its strongly brewed with hot water and consumed regularly, is touted to be good for lowering cholesterol levels.
Beyond your ordinary cuppa, there are many other ways to enjoy green tea eg. extract Tea Espresso with a Coffee machine for Matcha Latte, a cold brew to get the ‘sweetness’ of the Green tea, and green tea powders can also be used for making cakes, ice-cream, cocktails, chocolate and other desserts.
To learn more about green tea and for purchase, log on to https://secaimarche.com/buyer/login/user_login
Tiger is synonymous with hosting street food festivals, complete with games and activities, live performances, great selection of street food and, of course, Tiger Beer. This year, Tiger is taking the street food festival experience to the next level: from the streets, and onto your …
Thanks to inspiration and the mastery that comes from experience, the passage of time has revealed the grandeur of Dom Pérignon’s Vintage 2010 .
The label plays out its aesthetic and sensorial values: precision, intensity, touch, minerality, complexity and completeness, a way of embracing and sustaining the note.
An unyielding commitment to express the grapes of a single and the same year means that some years, a vintage will not be declared.
The Dom Pérignon Chef de Cave, Vincent Chaperon expressed, “The creation of Dom Pérignon Vintage 2010 took equal parts mastery and humility. The Vintage 2010 is the fruit of intuition and a mastery nurtured by experience, passed on and reproduced. I hope it never ceases to inspire you.”
In 2010, the winter was rigorous, spring dry and late. After a particularly sunny decade, such freshness was surprising. Summer was hot, but not excessively so. Then, two days of diluvian rain brought this ideal trajectory to a halt. In just a few days, botrytis mould developed on the grapes, mainly on the pinot noir.
This triggered a race against the clock, the grapes were not yet fully mature, but a decision had to be made quickly. Dom Pérignon deployed its full resources to trace a precise map delimiting the maturity and health of each parcel in its vineyards. This expert vision of the situation gave the possibility of saving excellent plots of pinot noir grapes.
Dom Pérignon decided to focus exclusively on the grapes the botrytis had spared. When the vendange was over, a portion of the harvest had been lost, but the pinot noir grapes that had been saved were absolutely glorious. They showed richness, concentration and balance – actually the best in the past 30 years.
The scent affirms itself on the palate, tracing a solid, welcoming presence. Amplitude, generosity and firmness compose a harmonious balance, accompanied by a peppery vibration until the silvery reverberations of a lustrous finish. The striking contrasts of this perilous year seem to express themselves with unexpected assurance and modesty, swaying with surprising serenity.
For purchases, contact Moet Hennessy Diageo Malaysia for more details.