1664 Blanc launches Art with a Twist

French wheat beer 1664 Blanc and its raspberry variant 1664 Rosé has launched the ‘Art with a Twist’ artist edition cans, designed by French artist Michaël Cailloux. Building on the encouraging response of the ‘Bon Appétit-Lah’ campaign, the French-Malaysian fusion cuisine with a twist in June, this ‘Art with a Twist’ campaign is an elegant interpretation of art with a twist. 

Created by famed French artist Michaël Cailloux whose work is inspired by nature and colours, the artist edition 1664 Blanc and 1664 Rosé cans instil art nouveau naturalism depicting a surrealist Parisian Garden. 

“1664 Blanc continues to share good taste via a voyage of experiences be it through food, fashion, or art. This latest ‘Art with a Twist’ campaign aims to bring Parisian-inspired elegance and elevate shared moments with friends and loved ones over our fine brew that represents the French essence of good taste,” commented Olga Pulyaeva, Carlsberg Malaysia’s Marketing Director.

From now until November; 1664 Blanc’s Art with a Twist will be offering its artist edition cans and artist edition merchandise to kick-off the year end festivities. To reward consumers who join in the celebration of art, a host of exclusive merchandise lies in wait for lucky winners.

To take home the limited-edition artist edition collectible can set of either 1664 Blanc or 1664 Rosé, consumers need to purchase three full pints, six half pints or one bucket of either variant of 1664 Blanc at their favourite pub. Alternatively, fans can also get two sets of the artist edition collectibles with any purchase of 1664 Blanc beer tower. A purchase of a can or bottle of 1664 Blanc or 1664 Rosé at participating convenience stores might also win them an exclusive artist edition 20” trolley luggage.

At super-hypermarkets and official Carlsberg online stores, an artist edition canvas tote bag is available with any purchase of two four-can pack of 1664 Blanc or 1664 Rosé (while stocks last). An e-commerce exclusive artist edition pack set consisting of 1664 Blanc and 1664 Rosé, is also available solely on e-commerce sites such as Shopee, Shopee Supermarket, Potboy, and Pandamart.

From press release