Food Explorer & Home Chef
Heineken is inviting consumers to immerse themselves in fresh experiences at the Heineken® Hotel Takeover that will take guests on a journey that will redefine and elevate MUSIC, ART, WELLNESS and CULINARY experiences. Happening across two weekends from 23rd – 24th July and 30th – …
Our courage to push forward is often held back by the fear of failure and judgment. Tiger Beer is no different. Before 1932, it was widely believed that you couldn’t brew beer in the Asian heat – beers at the time were of European origin. …
Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad brought its consumers on an immersive journey through the Heineken® Star Quality Experience held over the weekend at The Square, Publika, KL. The Star Quality …
Tiger Crystal’s Fire Starter platform went live in May to empower Malaysians to discover new passions and unlock their potential and skills. The platform’s website https://firestarter.tigerbeer.com/ featured a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited …
Chalet Edelweiss — a unique experience that transports guests from the heat of the tropics to the sweeping horizons of the alps. Be transported to golden wheat fields, hear the howling wind, smell the fresh alpine air and feel the cool breeze while tasting a …
Delivering yet another innovative showcase, Carlsberg invites beer lovers on a “Real Spicy, Real Smooth” drinking and dining exBEERience campaign this April and May. Carlsberg Smooth Draught, together with Penang-born Chef Mano Thevar of the Michelin-starred restaurant Thevar, presents boundary-defying cuisine paired perfectly with its …
Here’s how you can up the competition. Your neighbour has a coffee machine which brews fresh coffees just like the cafés? Never mind, you can have your very own beer machine which pours fresh pints of Heineken beer on the spot at home! Heineken Malaysia …
Premium wheat beer Edelweiss has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries. Followers can expect to experience the refreshing spirit of Edelweiss when they visit their favourite local drinking spots in the coming months with exclusive Edelweiss pop-up bars …
The Street Food Virtual Festival is back this year, with an epic collision between street food and an integral part of street culture – streetwear. The local streetwear scene has always been a way for people to express themselves and is influenced by the many …
I don’t often get to attend craft beer-tasting sessions, but when I do, it’s always a joyous occasion. There’s such a spectrum of flavours which we often forget as we are so accustomed to the same few brands. One of my favourites was a good …