New look for Tiger beer

New look for Tiger beer

Tiger Beer marked a new chapter in its legacy with the official unveiling of its new visual identity, reflecting the brand’s progressive spirit and bold ambition to drive innovation. To commemorate this milestone, Tiger Beer hosted an exclusive event at Heineken Malaysia, featuring a projection 

Refreshing Sessions with Heineken

Refreshing Sessions with Heineken

Heineken Refresh Your Music is back to elevate the music experience beyond refreshing playlists. This year, it’s breaking social bubbles and redefining how music brings people together. Heineken is shaking up the scene with REFRESHING SESSIONS—a bold new pop-up music series crafted to ignite unexpected 

Chicken & Beer, winning bet

Chicken & Beer, winning bet

I’m a sucker for fried chicken and having a case of FOMO after seeing other people posting about the quirky toilets at Chicken & Beer, of course gotta go try la! Bathed in an orange hue, the resto reminded me of American fast food diners, 

Year of the Snake roars in with Tiger Beer

Year of the Snake roars in with Tiger Beer

Tiger Beer welcomed the Year of the Snake in bold style with the launch of its ‘Together We Roar’ campaign at Pavilion Bukit Jalil recently. The event set the tone for a festive season and celebration with a vibrant lineup of experiences. The atmosphere at 

Snapshots of Solaire Resort Entertainment City

Snapshots of Solaire Resort Entertainment City

It’s literally been more than 2 decades since I last visited Manila in the Philippines for a fashion shoot. I can hardly remember much of it – bits of Makati, the old church, going around in a taxi – that’s about it. This time round, 

Tiger Soju Flavoured Lager makes long-awaited debut with big launch party

Tiger Soju Flavoured Lager makes long-awaited debut with big launch party

At the launch party of Tiger Soju Flavoured Lager, there was a whole bunch of curated immersive experiences and live performances by local and international acts alike. Some 4,500 fans and media members got to feel, see and taste the new Tiger beer soju drink.  

Brewing prosperity with Carlsberg

Brewing prosperity with Carlsberg

Carlsberg’s CNY campaign ‘Brewing Prosperity Together’ is back with another exciting array of artist-edition festive packaging, captivating events, and exclusive promotions. The essence of ‘Brewing Prosperity Together’ is aimed at elevating much-anticipated reunions with loved and dear ones whilst ushering in prosperity and smoothness for 

Crafting beers with Boston Brewing

Crafting beers with Boston Brewing

Was at a cool craft beer tasting and food pairing of Boston Brewing Co. recently. Most of us assumed the beer was from Boston, US coz of the name but it’s actually Australian! An excellent offering of craft beers, Boston Brewing Co. was established in 

Enter the Tiger’s Den

Enter the Tiger’s Den

Tiger has been on a journey of overcoming the odds since 1932, and the brand believes that much of its success is owed to its loyal fans.  This is why the bold lager has brought to life the Tiger Den – dubbed as the home 

Heineken launches The Ghosted Bar campaign

Heineken launches The Ghosted Bar campaign

Heineken is on a mission to encourage Malaysians to stop ghosting their friends. The brand recently launched ‘The Ghosted Bar’, a campaign encouraging Malaysians to #WorkResponsibly.  Based on a recent YouGov survey commissioned by Heineken, it was discovered that 41% of employees in Malaysia have