Food Explorer & Home Chef
Staying true to its core brewing principles that consistently make the perfect first sip of Heineken® beer, Heineken Malaysia Berhad brought its consumers on an immersive journey through the Heineken® Star Quality Experience held over the weekend at The Square, Publika, KL. The Star Quality …
Tiger Crystal’s Fire Starter platform went live in May to empower Malaysians to discover new passions and unlock their potential and skills. The platform’s website https://firestarter.tigerbeer.com/ featured a cool AR facial recognition tool and personality assessment to enable fans to find out passions best suited …
Chalet Edelweiss — a unique experience that transports guests from the heat of the tropics to the sweeping horizons of the alps. Be transported to golden wheat fields, hear the howling wind, smell the fresh alpine air and feel the cool breeze while tasting a …
Delivering yet another innovative showcase, Carlsberg invites beer lovers on a “Real Spicy, Real Smooth” drinking and dining exBEERience campaign this April and May. Carlsberg Smooth Draught, together with Penang-born Chef Mano Thevar of the Michelin-starred restaurant Thevar, presents boundary-defying cuisine paired perfectly with its …
Here’s how you can up the competition. Your neighbour has a coffee machine which brews fresh coffees just like the cafés? Never mind, you can have your very own beer machine which pours fresh pints of Heineken beer on the spot at home! Heineken Malaysia …
Premium wheat beer Edelweiss has embarked on its #FeelTheAps journey to inspire fans to actively seek new discoveries. Followers can expect to experience the refreshing spirit of Edelweiss when they visit their favourite local drinking spots in the coming months with exclusive Edelweiss pop-up bars …
The Street Food Virtual Festival is back this year, with an epic collision between street food and an integral part of street culture – streetwear. The local streetwear scene has always been a way for people to express themselves and is influenced by the many …
I don’t often get to attend craft beer-tasting sessions, but when I do, it’s always a joyous occasion. There’s such a spectrum of flavours which we often forget as we are so accustomed to the same few brands. One of my favourites was a good …
Tiger Crystal is all about inspiring fans to uncage their inner fire. The #FireStarter platform is ignited with that notion, to encourage fans to explore and discover new skills and passions with confidence. Featuring local mentors – surfskate pro Aaron Chan, Don Michael of Happyfingers …
Heineken Malaysia Berhad has added premium wheat beer Edelweiss to its portfolio of award-winning beers and ciders. Born in the Alps and made with all-natural mountain ingredients, Edelweiss is now available across Peninsular Malaysia in bottles, cans and on draught. Easy-to-drink with a refreshing finish …